山东商业职业技术学院教师授课教案

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1、山东商业职业技术学院教师授课教案授课教师姓名：姜燕晓教案编制时间：2018.02.10课程大学英语二周次1-3授课日期授课课题Unit6Advertising授课班级商务英语1702、1703教学目的Bytheendofthisunit,studentswill❍Gainabasicknowledgeofadvertising对广告有基本的了解❍Beabletowriteashortdescriptionofaproduct能写简短的商品介绍❍UseComparativesandSuperlatives会正确使用比较级和最高级❍Be

2、abletotalkaboutadvertisements能谈论广告话题重点Understandingofthepassage对文章的理解难点Complexsentences复杂句授课方法讲授法+小组学习教具教学主要内容SectionIlead-in;sectionIIReading:Advertising;SectionIIILanguagefocus;SectionIVBusinesswriting:AshortproductDescriptionSectionVSpeaking:presentingaproduct教学资源教学

3、课件，网络资源，拓展课程知识能力素质培养培养学习者在商务场景中使用英语语言知识和商务知识的技能，使学习者能够完成具体商务任务，成为适应社会需要的应用型涉外商务工作者。课堂提问What’stheroleofadvertisinginbusiness?作业1.课后练习题2.云班课中的文章阅读本节教学体会教案纸教学内容及过程：TeachingProcedures：1st-2ndperiodSection1Lead-iInstudentstoworkinpairsandguesswhatthecorrespondingproductsare

4、shownintheadsbelow.Suggestedanswers:a.②MaxwellHouseCoffee;b.⑤CanonPrinter;c③Pepsi-Cola;d.④LexusCar;e.①PhilipsComputerNote:1.Philipsisoneofthelargestelectronicscompaniesintheworld.In2007,itssaleswere€26.79billion.Thecompanyemploys123,800peopleinmorethan60countries.Theco

5、mpanywasfoundedin1891byGerardPhilips,amaternalcousinofKarlMarx,inEindhoven,theNetherlands.Itsfirstproductswerelightbulbsandotherelectrotechnicalequipment.Itsfirstfactoryremainsasamuseumdevotedtolightsculpture.2.MaxwellHouseisabrandofcoffeemanufacturedbyalike-nameddivis

6、ionofKraft2.Askstudentstowritefivesentencesaccordingtotheinformationgiven..Suggestedanswers:1.AnewChinese-EnglishDictionaryispublished.2.ItwillbeonsaleinOctober.3.YoucanbuyitinallXinhuaBookstoresinHarbin.4.Ittookovertwentyexpertsseveralyearstofinishthisdictionary.5.Itc

7、ontains600,000words.SectionIIReadingGivestudents10minutestogothroughthewholetextandaskthemtofinishthecomprehensiontask.Theteachercirculatesandmakessurethestudentsdonotturntoanydictionariesduringtheirreading.Suggestedanswers:Exercise21.Advertisingcommunicatesamessageinc

8、ludingthenameoftheproductorserviceandhowthatproductorservicecouldpotentiallybenefittheconsumer..2.TotheCEO*ofamultina