管理学罗宾斯9版教师手册_1

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1、Chapter15-OperationsManagementCHAPTER15OPERATIONSMANAGEMENTLEARNINGOUTCOMESAfterreadingthischapterstudentsshouldbeableto:1.Defineoperationsmanagementandexplainitsrole.2.Definethenatureandpurposeofvaluechainmanagement.3.Describehowvaluechainmanagementisdone.4.Des

2、cribecontemporaryissuesinmanagingoperations.ManagementMythMYTH:Inthefutureofmanufacturing,robotswillreplacealmostallworkers.TRUTH:Robotswillcompletemenialjobsandfreehumanstofocusoncreativeaflexiblework.TeachingTipsStudentshaveprobablynotgivenmuchthoughttowhatitt

3、akesforcompaniestogettheirgoodsandservicestocustomers.Challengestudentstothinkaboutthedifficultiesorganizationsfacebybringinganewspapertoclassandpointingoutsignificantnewseventsthatultimatelyaffectproducersandretailers.Forexample,hurricanes(ormonsoons),freezingw

4、eather,anddroughtononecontinentcanaffectretailersinanother.PoliticalinstabilityintheNorthAfricacanaffectthepriceofoil.MonetaryproblemsinGreeceandItalycanaffecttheEuroandtheDollar.15-334Copyright©2015PearsonEducation,Inc.Chapter15-OperationsManagementWHYISOPERATI

5、ONSMANAGEMENTIMPORTANTTOORGANIZATIONS?LearningCatalyticsQuestion:InstructorDirectionsandFollow-UpQuestionTypeQuestionAnswer/ResponseFortheInstructorManyChoicesWhataretheinputsthatstartthetransformationalprocess?Thecorrectresponsesare:people,technology,capital,eq

6、uipment,materials,andinformationStudentsunderstandtheoperationssystem,butmaynotunderstandtheroleoftheindividualinthesystem.Usethisquestiontohelpthemseethemselvesinthelargersystemofthetransformationofgoodsandservices.A.WhatisOperationsManagement?1.Operationsmanag

7、ementreferstothedesign,operation,andcontrolofthetransformationprocessthatconvertssuchresourcesaslaborandrawmaterialsintogoodsandservicesthataresoldtocustomers.(SeeExhibit15-1.)2.Whyisoperationsmanagementsoimportanttoorganizationsandmanagers?a)Itencompassesproces

8、sesinallorganizations—servicesaswellasmanufacturing.b)It’simportantineffectivelyandefficientlymanagingproductivity.c)Itplaysastrategicroleinanorganization’scompetitiv