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1、Thetruemeaningofcustomercentered（以顾客为中心之真正含义）Analyzethetruemeaningof"customercentered"-changeinideasandinnovateinorganizationMostmodernmanagersrecognizetheimportanceof"customerorientation"inenhancingthecompetitivenessofenterprises.However,theireffortstowincustomersoftencostalotofmoney,b
2、utwithlittlesuccess.Thereasonisthattheirunderstandingofcustomerorientationistoosuperficial.Fortunately,thereareanumberofenterpriseideasbeyondthedevelopmentofnewtechnologies,newproductsandservices,throughcomprehensiveorganizationalchange,isalmostimpossibletoemulatethedepthofcustomerorien
3、tation.DeepcustomerorientationisnottobuyCRMsoftwaretotrackcustomerpurchases,nortodesigncutting-edgenewproductsoreventailorthecar'smanufacturingprocessestocustomerrequirements.Itisdeeplyrootedintheenterprise,aboutwhatitis,whatitdoes,whatittakes,andhowitisproudofit.Deepcustomerorientedcom
4、paniesareconstantlythinkingofsatisfyingcustomers'needsinabetter,fasterandmoreconvenientway,whichultimatelymakescustomersfeelthattheycan'tlivewithoutit.Nomatterwhatthecustomerneedstodo,withthedepthofcustomerorientedcompanycanwininprovidingeverycustomertoseekresults.Throughconstantinnovat
5、ion,customerfeedbackandtheapplicationofknowledge,theenterprisewillbecomeindispensable.Asthisrelationshipgrowsstronger,thetrulysustainablebenefitsgrow.Noproductorserviceitselfcanachievethiseffect.Thebehaviorofthecompanyiscloselyrelatedtothecustomer'sbehavior.Inthelongrun,customerswilldig
6、outmoremoneyforthecompany'smorediverseproductsandservices.Customersinthiswayrewardcompaniesandofferthemmanyopportunitiesforprofitablegrowth.Imagineyourselfasacustomer.Forexample,doyouwantahealthplanthataddsalittlebitoffreshcontent,orisitwillingtomaintainarelationshipwithahealthinsurance
7、companythatfocusesonsolvingyourmassivehealthandsafetyproblems?Suchacompanynotonlyprovidesinsuranceproducts,butalsohelpsyousolvethehealthandsafetyaspectsofthings,somanyproblemscannipinthebud,evenifyouareold,therewillbeunnecessarytroubleandextraspending.InternationalHealthInsuran
