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1、无众传播视角下的网络舆论监督主体分析（Theanalysisofthesubjectofnetworkpublicopinionundertheperspectiveofpubliccommunication）News(2010.11),48,knowledge,theoryresearch,withoutallthetransmissionundertheperspectiveofnetworkpublicopinionsupervisionmainbodyanalysischun-leiliYuanJianetworkspreadsituationoftheaudienceis"ge
2、tridofthepurereceiveinformationmodel,becomethemediumof'users'",thespreadofundersuchsituation,i.e.arevealindividualinitiative"thedissemination".(1)inthenetwork,"users"and"thedissemination"theemergenceofthegenerationanddiffusionmechanismofnetworkpublicopinionhashadaprofoundinfluence,broughtchangest
3、othesupervisionofpublicopinionactivity,alsomakethesupervisionmainbodypresentsnewcharacteristics.So,howtoknowthenetworkpublicopinionsupervisorybodycorrectly?Somescholarshavepointedoutthatthesubjectofpublicopinionsupervisionincludesthepublic,newsorganizationsandjournalists.Theauthorthinksthat,inord
4、ertospreadwithoutthenetworksupervisionbypublicopinionandits,itsmainbodyshouldbeincludedasacommunicationmediumwithouttheusersofthepublicandprofessionalmediaandthemediamixofnewsmedia.Figure1networkpublicopinionsupervisionmainbodyfigureone,nomediumforthespreadoftheusersandthespreadofdifferentmasscom
5、munication,alsodifferentfromthefocus,isastronginteractivity,thebothsidesforuserself-centered,dilutetherecipientsofinformationdisseminationway.Thisprocess,theinformationflowtoaspecificpointfromoneormorepoints,alsomeansthattherecipienthasavarietyofinformationreceiving,thechoiceoftherecipientisnolon
6、gersatisfiedwithsimpleinformationreceiveactivity,trytousemediatoreleasetheirmasteryofthecontent,becamea"pass"ofcommunicationactivity.Informationtotherecipientintheselectionofactiveasa"party",andasa"pass"oftheinitiative,revealitsinthecenterpositionofpropagation,whichisthecauseofthe"mediausers"conc
7、eptwasputforward.(3)spreadoftheconceptofthreedifferentcontrasttable1(4)thespreadofthethreedifferentmassmediafocusspreadwithoutthespreadandaccepttherelationshipbetweenpointtomultipointtomultipointtopoint,themorepassivei
