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1、10年燃烧岁月,医药招商战车驶向何方(10yearsofburningyears,pharmaceuticalinvestmentchariottowhere)InvestmentfortenyearsFormanycompanies,theinvestmentobjectiveistousethedealerresources,reducemarketdevelopmentcosts,acommonapproachtotransfermarketoperationrisk,buttheresultofblindinvestmentwillbetheenterpriseeffortde
2、velopedproducts,investmentintheinvestmentinmanpowerandmaterialresources,andthecostofthecorrespondingyearsandaccumulatedenterprisesimage,brandequitywillbecasttowaste.Theeffectivewaytoimprovetheeffectofinvestmentandreducetheriskofinvestmentistosetupamodelmarketandguidetheinvestmentthroughthemodelm
3、arket.Itcomestoinvestment,butthat"investmentcapital"inWuhan;talkaboutWuhan,Chinamerchantshavetosay"originator"oftheWuhanspringbiologicalshares--althoughlaterbecauseithasbeenaccusedofmisappropriatingbehavior,butaninvestmentbyitsopenerahascometothis,Chinesemedicinesandhealthproductsmarketinghistor
4、yhasleftagloriouspage.From1996to1997,Wuhanspringseriesofadvertisinginvestmentinthe"ReferenceNews""ChineseYouthDaily"China"business"afewcopiesofthemediacontinuetologout,theseadsonlysizechunksofspace,boastingof"zeroriskinvestment"and"30thousand"toearn300thousandyuanafoolcanalsomakealotofmoney",for
5、thosethelaymaninthefieldofmedicine,thepracticewassummarizedas"springmodel".Theresultisalittleenthusiasticfeedback,sometimesevenadvertisingattractedthousandsoftelephoneconsultation,amonthtoearnyuaninvestmentbackin1997whenthepeak,sotheratioofinputandoutputsothatlaterallthemedicalcareinvestmentinst
6、itutionsisclose.AfterthespringofWuhanmerchantsmadeuseofhigh-speedgrowth,moreandmoreenterprisestotheinvestmentoftheroad,wearetryingtomaketheproductassoonaspossible"liquidation",notonlysmallandmediumenterprisesasinvestmentfortakeoffspringboard,evenmanyenterprisesofacertainscaletheinvestmentasthema
7、rketoperationisbasednotonlywithintheenterprisesetupinvestmentstrategy;Department,alsoappearedintheprofessionalinvestmentplanningagencies,suchasthe"lizardteam"and"Shengflagshipteam""Yunyangworldteam""God'sfavoredoneinvestment