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1、无众传播视角下的网络舆论监督主体分析(Analysisofthemainbodyofnetworkpublicopinionsupervisionfromtheperspectiveofnopubliccommunication)Thenewsofknowledge(2010.11)-48---notheoryofnetworksupervisionofpublicopinionthemaindisseminationstudyfromtheperspectiveofaLiChunleiYuannetworkinthecontextoftheaud
2、iencetogetridofthesimpleinformationreceptionmode,becomethemedia'users'",thedisseminationofsuchscenarios,whichhasspreadtohighlightindividualinitiative"".Inthenetwork,the"user"and"nopublicdissemination",hasprofoundinfluenceontheformationofthenetworkofpublicopinion,thediffusionme
3、chanismhasbroughtchangestothepublicopinionsupervisionactivities,alsomakethesupervisionmainbodypresentsnewfeatures.Then,howtocorrectlyunderstandthemainbodyofnetworkpublicopinionsupervision?Somescholarspointoutthatthemainbodyofpublicopinionsupervisionincludesthepublic,newsorgani
4、zationsandjournalists.Theauthorthinksthatthesupervisionofnetworkpublicopinionshouldbeviewedfromtheperspectiveof"nopubliccommunication",andthemainbodyshouldincludethepublicmedia,aswellasthecombinationofprofessionalmediaandselfmedia.Figure1Diagramofamainnetworksupervisionofpubli
5、copinion,publicdisseminationofmediauserswithoutdisseminationisdifferentfromthemassmedia,butalsodifferentfromthecommunication,isakindofinteractivetransferbybothsides,bytheusersthemselvesasthecenter,desalinationdisseminatorsofinformationdisseminationideas.Theprocessofcommunicati
6、on,informationfromoneormorepointstoacertainpoint,itmeansthattheinformationreceiverhastochooseavarietyofinformationreceived,therecipientisnolongersatisfiedwiththesimpleinformationreceptionactivities,trytousethemediatoreleasetheirmasteryofthecontent,soastothedisseminationofthe"c
7、ommunicator".Theactivechoiceofthereceiverasa"Recipient"andtheactivecommunicationasthe"transmitting"side,Itshowsitscentralpositionintheprocessofcommunication,andthisisalsothereasonwhytheconceptof"mediauser"isputforward.Table1thespreadofthethreedifferentconceptsbetweenthreediffe
8、rentmasscommunicationdemassificationcommunicationwithoutthepu