广告文案 建立在理论基础上的创意

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1、广告文案建立在理论基础上的创意广告文案建立在理论基础上的创意广告文案是以语辞进行广告信息内容表现的形式。广告文案有广义和狭义之分。（1）、广义的广告文案就是指通过广告语言、形象和其他因素，对既定的广告主题、广告创意所进行的具体表现。广义的广告文案包括标题、正文、口号的撰写和对广告形象的选择搭配。（2）、狭义的广告文案则指表现广告信息的言语与文字构成。狭义的广告文案包括标题、正文、口号的撰写。一、广告文案的构成广告文案应该是由广告标题、广告正文、广告口号以及广告图像和广告音响所构成的。organizationsystemandw

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