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1、智课网GMAT备考资料GMAT写作题库范文（六十四）-智课教育写作是个厚积薄发的考试，同学们在备考GMAT写作时，不仅要多练习，也要去掌握一些重点语句。有些题库范文是需要大家掌握并且熟练记忆的，熟记于心才能运用自如，才能举一反三。接下来小编就给大家介绍一下GMAT写作范文，希望对大家备考GMAT写作考试有帮助。64.ThefollowingappearedinamemorandumfromthevicepresidentofRoadFood,aninternationalchainoffast-foodrestaurants.
2、“Thispastyear,wespentalmostasmuchonadvertisingasdidourmaincompetitor,StreetEats,whichhasfewerrestaurantsthanwedo.Althoughitappearedatfirstthatouradvertisingagencyhadcreatedacampaignalongthelineswesuggested,infactourtotalprofitswerelowerthanthoseofStreetEats.Inordert
3、omotivateouradvertisingagencytoperformbetter,weshouldstartbasingtheamountthatwepayitonhowmuchtotalprofitwemakeeachyear.”Discusshowwellreasoned...etc.一家国际连锁快餐店RoadFood的副总的备忘录：过去的一年中，我们和我们的竞争者StreetEats在广告上的花费差不多。他们的连锁店比我们的少。虽然看起来我们的广告代理依据我们的规划开展了活动，但实际上我们的总利润比StreetE
4、ats低。为了促使我们的广告商做的更好，我们应该把我们给他的报酬和我们每年的总利润挂钩。Inthismemorandum,thevicepresidentofRoadFoodsuggeststhatthecompanymotivateitsadvertisingagencytoperformbetterbybasingtheagency’spayontheRoadFood’sprofits.Insupportofthissuggestion,thevicepresidentpointsoutthatalthoughRoadFo
5、odinitiallythoughttheadagencywasfollowingcompanyrecommendations,competitor,StreetEatsearnedhigherprofitslastyear.ThevicepresidentalsonotesthatStreetEatshasfewerrestaurantsthanRoadFood,andthatRoadFoodspentnearlyasmuchmoneyonadvertisingasStreetEatsdid.Thisargumentisun
6、convincing,sinceitreliesondubiousassumptionsandcomparisons.First,thevicepresidentassumesthattheadcampaigncausedthelowprofits.However,thevicepresidentignoresmanyotherfactorsthatcontributetoprofitability.Inparticular,thefactthatRoadFoodhasbeenspendinglessadvertisingmo
7、neyperrestaurantthanStreetEatssuggeststhatitsunwillingnesstospendmoremaybethemainreasonfordisappointingprofits.Second,theauthorimpliesthattheadagencyfailedtoimplementRoadFood’sguidelines,andthatthisfailurewasthereasonfordisappointingprofits.However,itisequallypossib
8、lethattheadagencyfaithfullyfollowedallsuggestionsfromRoadFood,andthatthosesuggestionswerethecauseofthedisappointingprofits.Inthisrespect,t
