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1、智课网GMAT备考资料GMAT写作题库范文（五十七）-智课教育写作是个厚积薄发的考试，同学们在备考GMAT写作时，不仅要多练习，也要去掌握一些重点语句。有些题库范文是需要大家掌握并且熟练记忆的，熟记于心才能运用自如，才能举一反三。接下来小编就给大家介绍一下GMAT写作范文，希望对大家备考GMAT写作考试有帮助。57.ThefollowingisfromacampaignbyBigBoards,Inc.,toconvincecompaniesinRiverCitythattheirsaleswillincreaseiftheyuseBigBoardsbi
2、llboardsforadvertisingtheirlocallymanufacturedproducts.“ThepotentialofBigBoardstoincreasesalesofyourproductscanbeseenfromanexperimentweconductedlastyear.Weincreasedpublicawarenessofthenameofthecurrentnationalwomen’smarathonchampionbypublishingherpictureandhernameonbillboardsinRi
3、verCityforaperiodofthreemonths.Beforethistime,althoughthechampionhadjustwonhertitleandwasreceivingextensivenationalpublicity,onlyfivepercentof15,000randomlysurveyedresidentsofRiverCitycouldcorrectlynamethechampionwhenshownherpicture;afterthethree-monthadvertisingexperiment,35per
4、centofrespondentsfromasecondsurveycouldsupplyhername.”Discusshowwellreasoned...etc.一份BigBoards公司的计划:计划要使River城的公司相信如果他们使用BigBoards的广告牌来宣传他们本地制造的产品他们的销售额就会上升：BigBoards使你的产品销售额上升的潜在能力可以从去年我们做的一个试验看出。我们通过把当前全国女子马拉松冠军的照片和名字印在River城的广告牌上3个月提高了她的知名度。这之前，虽然冠军刚刚得到她的头衔而且得到了全国广泛的关注，在随机抽取的
5、15000名River城居民中只有5%可以在看到她的照片时准确叫出她的名字。在3个月的广告宣传以后，第二次试验中35%的人都可以给出她的名字。Inanadvertisingexperiment,BigBoard,Inc.displayedthenameandpictureofa.little-knownathleteonseveralofitslocalbillboardsovera3-monthperiod.Becausetheexperimentincreasedrecognitionoftheathlete’sname,BigBoardsnowa
6、rguesthatlocalcompanieswillincreasetheirsalesiftheyadvertisetheirproductsonBigBoard’sbillboards.Thisargumentisunconvincingfortwoimportantreasons.Themainproblemwiththisargumentisthattheadvertisingexperimentwiththeathleteshowsonlythatnamerecognitioncanbeincreasedbybillboardadverti
7、sing;itdoesnotshowthatproductsalescanbeincreasedbythisformofadvertising.Namerecognition,whileadmittedlyanimportantaspectofaproduct’ssellingpotential,isnottheonlyreasonmerchandisesells.Affordability,quality,anddesirabilityareequally,ifnotmore,importantfeaturesaproductmustpossessi
8、nordertosell.Tosuggest,asBigBoard’scampaigndoes
