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ID:9783708
大小:72.50 KB
页数:17页
时间:2018-05-09
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1、DiscussiononLatinAmericanHistory,CultureandCooperateCulture----CaseStudyofPetrobrasZhangGuanzhiZhangXinyu(InstituteofLatinAmericanandCaribbeanStudiesSouthwestUniversityofScienceandTechnologyMianyangCity,SichuanProvince621010)Abstract:Beingasubculture,cooperatecultureisdeterminedbyspecifichis
2、toricalandculturalsoil.ThespecialtyofLatinAmericanhistoryandculturedeterminesthespecificLatinAmericancooperateculturewithcharacteristicssuchasemphasisonindividualability,goodabsorptionofnewthings,adventurousrenovationsandastrongfocusonnationaleconomyetc.Thispaperwillexplaintheabovestatementt
3、hroughacashstudyofcooperatecultureandstrategicdevelopmentofPetrobras.Itisbecausethatrootofcooperateculture–thehistoryandcultureisdifferent,Chineseenterprisesshowadifferentorevenoppositecooperateculture.ItisessentialforChineseenterprisestostudyLatinAmericanculturebeforeenteringtheLatinAmerica
4、nmarket.ChinesehistoryandcultureshouldbepromotedinLatinAmericaaswell.Keywords:corporateculture;historyandculture;Petrobras;culturaltransmission1.IntroductionCooperatecultureisalsoknownascompanycultureororganizationalculture.Itgetsconstantacademicandbusinessconcernsandattentionsinceitwassugge
5、stedbyAmericanscholarsforthefirsttimeinthe20thcentury.Overtheyearsithasbeendefinedfromdifferentanglesbyinternationalscholars.ChinesescholarHuZhengrongdefinedcooperateculturefromtheperspectiveof“subculture”andsaidasasubculture,cooperatecultureissubordinatetotheconceptoforganizationalculture.I
6、tisformedandbuiltupthroughtheprocessofachievingcooperategoalsanditsvalues,ethicalstandards,corporatephilosophy,codeofconduct,managementphilosophy,managementstylerecognizedandhonoredbyallinternalmembers.Atreewithoutrootsdoesn’tsurvive.Anenterprisewithoutculturedoesn’tstandforlong.Asasubcultur
7、e,cooperateculturedoesn’tcomefromnothingbutgrowsandcultivatesinacertainhistoricalandculturalbackground.Itisdifferentfromthepurenationalcultureandsocialculturebutinseparablefromtheformaltwo.Ithasbotheconomicalandrichcultureconnotations.Cooperatecult
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