毕业论文：浅谈ap对当今广告模式的影响

《毕业论文：浅谈ap对当今广告模式的影响》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、SelectionParagraphFormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPointselectionParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesTSelectionParbbbbbbbbbbbbbbbbbbbbbbbbbbb

2、bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbagraphFoLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPointselectionParagraphFormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPoctionParagraphFormatLineSpacingLinesToPoints2SelectionParagraphFormat

3、LineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPointselectionParagraphFccccccccccccccccccccccccccccccccccccccccccccccccccccccccormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPoctionParagraSelec浅谈AP对当今广告模式的影响内容提要:AP全名为AccountPla

4、nning，于20世纪60年代最早产生于英国。目前全球已有近半数的大广告公司采用了AP系统。简言之，AP就是在广告策划、制作和实施过程中消费者观点的代言人，以保证广告能充分反映消费者的声音。近年来，AP备受重视，他被看作拯救广告业的希望所在。对广告客户来说，充分反映消费者的声音是他们致命的薄弱环节，而这正是AP所擅长的。事实上，AP的兴起与消费者主权意识的抬头是同时期的产物。本文就是围绕AP工作的特点，来探讨它如何使广告更富实效的。关键词:AP业务策划消费者代言人代理简报顾客不是低能儿，它是你的太太。----大卫·奥格威一、介绍AP1

5、8SelectionParagraphFormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPointselectionParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesTSelectionParbbbbbbbbbbbbbbbbbbbbbbbbbb

6、bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbagraphFoLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPointselectionParagraphFormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPoctionParagraphFormatLineSpacingLinesToPoints2SelectionParagraphForma

7、tLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPointselectionParagraphFccccccccccccccccccccccccccccccccccccccccccccccccccccccccormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPoctionParagraSelecSelectionParagraphFormatLineSpaci

8、ngLinesToPointsSelectionParagraphFormatLineSpacingLinesToPointselectionParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa