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1、商业演讲的多模态语篇分析——以iPhone5C发布会为例----商务英语论文-->CHAPTERONEINTRODUCTION1.1ResearchBackgroundThemodernsocietyispackedunications.atteratterhouchamanknoenoughtoguaranteesuccess.municationskillsarecriticalineverydaylife,soonthelistoftheimportanceofvariousfactorsinrecruitingsomeone,municationskillsarerank
2、edonthetop.Itisespeciallytrueinbusiness.Alongicglobalization,economiccooperationandmunicationisubiquitous.Atpresent,mostbusinesscooperationisachievedbyinterpersonalmunications,sotheuseofeffectiveandefficientlanguageinbusinessfieldhasbeenregardedasacriticalskillforthesuccessofbusiness.Amongvar
3、iousformsofbusinessmunication,businesspresentationsplayakeyroleinbusinessactivities.Asent,itistypicallyademonstration,lecture,orspeechaboutaproduct,aproposalorsimplysomeideas.Toensurebettermunicativeeffects,multimediadevicesarefrequentlyusesinbusinesspresentations.Intheeraofthemultimedia,itse
4、esanincreasingaeaningishardlymadebylanguagealone.Themediaandmodesformunicationhavechangedgreatly.Peoplemunicatethroughvariouskindsofmodessimultaneously,suchasspace,gestures,gaze,posture,motion,sound,toneofvoice,music,three-dimensionobjects,oral,age,tables,diagrams,pictures,etc.(BaldryThibault
5、，2006).Eachofthemisconsideredasanindependentmodeofmunicationandodesintegrated,municationisenhanced...........................1.2ObjectivesandSignificanceoftheResearchByanalyzingabusinesspresentationfromApple,theresearchaimstodiscoverthecharacteristicsoflinguistic,visualandauditorysemioticsinm
6、odernbusinesspresentations,andexplorehoeaningandspeechemotionexchangerealizedrespectivelybydifferentsemiotics.Bydoingthis,theresearchultimatetargets-->tohelpbusinesspresentersimprovetheirspeechesaselightonhooderntimes.Thesignificanceofthepresentresearchcanbeillustratedfromthefolloultimodalres
7、earchesonbusinesspresentations.Inthisresearch,characteristicsoflinguistic,visualandauditorysemioticsarestudiedbyanalyzingatypicalbusinesspresentation.Qualitativeandquantitativemethodsehelptofutureresearches.Further,thisstudyhaspracticalsignif
