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1、人际功能视角下中英文商业伦理评价语篇对比研究----商务英语论文-->CHAPTERONEINTRODUCTION1.1GeneralStatementBusinessethicsreferstothestandardofrightandofappliedethicsthatexaminesethicalprinciplesandmoralproblemsthatariseinabusinessenvironment,themerepursuitofprofitinbusiness,ethicsmustalsobetakenintoaccount.Th
2、eterm“businessethics”cameintomonuseintheUnitedStatesintheearly1970sasaresultofincreasingnumberofbusinessscandals.Fromthenon,theethicalstaturehasbeenhighlighted:businesscourses,textbooks,journalshavedeemeditasanindispensableissue,andprofessionalsocieties,centershavebeenestablishe
3、daimingtoanalyzetheethicalbehaviorsofbusinessandtoenhancethepublic’saedeterioratingbusinessconductsgivesrisetopeople’smentonpany’sethicsinbusiness,ainavenuefortheircriticismandjudgmentontheethicsinbusiness’soperationincludingfinance,humanresource,andsocialresponsibilityfirmshave
4、toshoulderasauchsignificanceforreaderssinceitenablesreaderstoabsorbvaluabletheoriesandlatestinformationonbusinessethics,togainageneralunderstandingandassessmentofacertainpanybyrevealingitsethicaloruhicalbehaviors,andtoattainsomeenlightenmentandimplicationsfromthecorporatestrateg
5、yofthepaniesunderdiscussion........................1.2ResearchRationaleandResearchSignificanceThestudyofthistopicistheresultofthebinedforcesasfolloittedtothestudyofbusinessethicsforthepastyearandisdeeplyinterestedintheintegrationofethicsandbusinessasitprovidestheauthorinationisf
6、urtherstrengthenedbytheauthor’sceaselessconcernoverthewidespreadbusinessscandalsinChina,especiallythefoodsafety,productqualityandunfairbusinesspetition.Secondly,con-->frontedationanddistortedment,theauthorisinfirmbeliefthatacriticalvielies.Hence,theanalysisofstrategyortricksinth
7、ediscourseandinformationisrequired,especiallyentisaboutthemoralconduct,anintangiblepoofanation,ortheicfunctionallinguistics.Interpersonalmeaningorfunction,asoneofthethreemeta-functionsisconcernedeaningaimstopersuadethetargetreadersandindicatestherelationshipbetployedtoestablisha
8、bondptstoinfluencereaders’opinionbytheconstruct
