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1、公司新闻发布稿中的体裁互文性分析----商务英语论文-->CHAPTERONEINTRODUCTIONEversincethebeginningofthe20thcenturyadebyIvyLee,concerninganaccidentthatthepanyPennsylvaniaRailroadhadbeeninvolvedin,pressreleasehasbeenplayinganimportantroleintheprofessionofpublicrelations.Fraserevencroainlyrealizedbyostorespecifically,
2、thestakeholdersarekeptedofucheasierforthemtorelatetothispanyandthusconceiveapositiveimageofitinagradualtoconstructafavorableimage,paniesusuallyadoptatonemoreorlesspromotional,typicalfeatureofadvertisements,toreportontheirneonrulethatneeents,mixedofunicationfromanorganizationtothemediaabout
3、anythingthatisconsideredtobenes,includingscheduledevents,personalpromotions,aents,etc.1Specifically,inthispaper,corporatepressreleases,hereafterreferredtoasCPRs,arethoseonlyreportingonpositiveeventspublishedbycorporationsontheirofficialberellisandScott(2004)proposethatoneofthebasictasksfor
4、discourseanalysisistoconstructaspecificnetanyresearchesindiscourseanalysiscarriedoutfromtheperspectiveofintertextuality.Hoostofthoseresearchesconcentrateonexplicitintertextualrelations,suchasallusions,references,clichés,proverbs,quotations,etc.(e.g.Ma,2013;Liu,2014;ZhaoandCheng,2015).Those
5、relationscanberecognizedimmediately.In-->contrast,implicitintertextualrelationsofdiscourses,suchasthevariousstylesembeddedinatext,arenotclearlydemarcated,andthustheyhaveobtainedlessattentionfrompreviousstudies(Bhatia,2008;Xin,2005).Thoseimplicitintertextualrelationsarethemainconcernofgener
6、icintertextuality.Ontheotherhand,CPRs,asafundamentalchannelforapanytospreaditscorporatenearilyaimedatobtainingpositivepublicityinthemediatobuildadesiredpanyimageandagoodreputation,otion(Kotlre,1984).Inessence,CPRsarepromotionallikeothercorporatepublicdiscoursessuchaspanyprofilesandchairman
7、’sstatements.HoustbeatensionbetunicativepurposesofCPRs.Thatisanyscholars,municativepurposesplayacrucialroleindetermininggenremembership.Inconsequence,genericintertextualityisboundtobefoundinCPRs.GiventhesignificanceofCPRsinbusinesssuccessasmentionedabove,itisn
