供给侧改革背景下服务业新业态与消费升级

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1、供给侧改革背景下服务业新业态与消费升级张磊刘长庚湘潭大学商学院湘潭大学社会主义经济理论研宄中摘要：当前我国服务消费发展面临重大机遇，发展服务业新业态对于促消费、惠民生具有重大意义。发展服务业新业态不是由供给或需求某一方面决定的，而是促进服务供给结构和需求结构匹配的内在要求。作为一种供给创新，服务业新业态呈现出“互联网+”可加性、一二产业服务化、服务生产化（制造化）、服务业内部融合、专业化内生成长和空间形态集聚化等趋势特征。服务业新业态推动消费热点和亮点涌现，助推消费结构优化转型，促进消费方式和消费体验改善，这些升级表现可从平台经济、分享经济、体验经济三个方面进行理论溯源和机制解释。以服务业新

2、业态促进消费升级，要重点从匹配服务供给和需求结构、完善交易服务平台建设、健全市场监管和治理体系、促进城乡居民消费平衡发展等方面着手。关键词：服务业新业态;消费升级;平台经济;分享经济;体验经济;收稿日期：2017-08-06基金：国家社会科学基金重人项0“我国收入分配体制改革动态跟踪和效果评估研究”（12&ZD049）:国家社会科学棊金一般项目“以收入分配改革重构有效供给与有效需求联动与匹配的动力机制研宄”（17BJL012）NewFormatsofServiceIndustryandConsumptionUpgradeundertheSupply-sideReformBackgroundZ

3、hangLeiLiuChang-gengSchoolofBusiness,XiangtanUniversity;CenterforTheoreticalResearchonSocialistEconomicTheory,XiangtanUniversity;Abstract：Currently,thedevelopmentofserviceconsumptionfacesgreatopportunities，thedevelopmentofnewformsofser~viceindustryisofgreatsignificancetopromoteconsumptionandbenefit

4、thepeople.Developingthenewformatofserviceindustryisnotdecidedbyeithersideofsupplyordemand,itistheinternalrequirementtopromotethematchbetweenservicesupplystructureanddemandstructure.Asakindofsupplyinnovation,thenewformofserviceindustryshowsthe"Internet+"additive,servitizationofthcfirstandsecondindus

5、try,productionofservice(manufacturing)，internalintegrationofserviceindustry，specializedendogenousgrowthandspatialagglomerationtrendcharacteristics.Newformatsofserviceindustrypromotethehot-spotsandhighlightsofcon-sumption,boostthetransformationofconsumptionstructureandpromotetheimprovementofconsumpt

6、ionpatternsandconsumptionexperiences.Theseupgradescanexplainthetheoryandmechanismfromtheaspectsofplatformeconomy,economysharingandeco-nomicexperience.Topromotetheconsumptionupgradeledbynewformatsofserviceindustry,weshouldfocusonmatchingservicesupplyanddemandstructure,improvingtheconstructionoftrans

7、actionservicesplatform,improvingmarketsupervisionandmanage-mentsystemandpromotingthebalanceddevelopmentofurbanandruralresidents’consumption,etc.Keyword：NewFormatsofServiceIndustry;ConsumptionUpgrade;Platfor