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1、TERMPAPEROFCONSUMERBEHAVIOURTOPIC-CONSUMERBEHAVIOURTOWARDSSANSUIT.VINJALANDHAR.MOREFREETERMPAPERSONSITE:www.BesplatniSeminarskiRadovi.com3838INDEXIntroduction4-6Companyprofile6-11Buyingbehaviour12Buyerdecisionprocess13-15SWOTAnalysis16Objectiveofthestudy17Researchmethodology18Revi
2、ewofliterature19-22Dataanalysis23-33Recommendation33-34conclusion34Questionare35-36Reference37-3838INTRODUCITON:Everybusinessorganizationthatcomesintocontactwiththecustomerdevelopsaperceptioninthemindofthecustomer.Today,inthiscompetitiveworldeveryorganizationneedstoknowthepercepti
3、oninthemindofthecustomers.Inordertogainmindshareorheartshareofcustomersalongwiththemarketshareisthemainlookoutfortheorganizations.Especiallyinconsumerelectronicssector,wheretheproductsaremoreorlesssame,theonlywaytoleavepositiveimpactoncustomer’smindandtogaincompetitiveadvantageisp
4、rovidingbestpossibleservicestothecustomers.Introductionpartofthisreportisclassifiedintotwodifferentsections.1.ProblemStatementTheprinciplecausebehindthisprojectistoknowthattowhatlevelcustomersareenjoyingandawareofSansuiTVofferedbythecompanyandwhatfurtherimprovementcanbedoneinfutur
5、einthisareasoastogetbrandawareness.2.INDUSTRYSCENARIOSansui,agloballyrecognizedbrandnameandoneoftheWorldleadersinconsumerelectronics,wasfoundedin1944.Sansuistartedmanufacturingtransformersandsubsequently,expandedintomanufacturingHi-Fiamplifiersandotherelectricalequipment.Historica
6、lly,Sansuihasbeenatechnologyleaderintheelectronicindustry,withsuchfirstsas:FirstAudioTransformer;FirstHighPoweredTube-transistorAmplifier;FirstintheWorldwithmatrix“Surroundsound”in1970,StereoAMin1876andDigitalSoundProcessingin1983,tomentionbutafew.38Sansuiisnowprimarilyengagedinth
7、edesign,manufactureandmarketingofhomeaudio/videoproducts.Sansuiaudio/videoproductsconsistofanextensiverangeofHomeTheaterSystems,AVreceivers,ComponentsSystems.DVDPlayers,MiniandMicroSystems,Portables,Discman,PortableMP3Players,5.1SpeakerSystems,andarangeofTelevisionproductsthatalso
8、includeLCD/PlasmaandRearProjectio
