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1、企业如何获取并保持竞争优势（Howcananenterpriseacquireandmaintainacompetitiveadvantage）Idonotknowtheenemy,knowyourself;heandbosomfriend,oneofanegative;Idonotknowwhoisnotconfidant,everybattlewillbe.•-"theartofwar;andthearticle"attack,theleaderoftheenterprisetowininthecompetition,a
2、ndmaintainprosperous,isnothingmorethanto"understand".Asamatteroffact,whenweparticipateincompetition,wehaveagoodunderstandingofourownstrength,andwealsohaveaclearunderstandingoftheindustrialenvironmentandthesituationofourcompetitors.Aslongasthe"enemy",todevelopappropriate
3、strategyinthefiercemarketcompetition,obtainandmaintainthecompetitiveadvantage.However,"know"iseasytosay,reallywanttodoisdifficult.Nopeopledonotagreeatalltimesandinallcountries,"know"theimportance,however,toimplementisveryfew.Thereisnoreasonforit,butthelackofnecessarytoo
4、lsandcarefulmethodsofanalysis.ThegreatnessofSunTzuliesinthefactthathespeaksthetruth,whilethelimitationofSunTzuliesinthefactthathistruthlacksclearboundarydefinitionandoperation.Inthefieldofmanagement,thereisnosuchtruth,butitisraretotranslatetherelevantstatementsintoopera
5、tionalscenarios.Therefore,everyoneknowstheimportanceofthestrategy,allknow"onthesoldierscuttingplan",butwhenonemeetsthereality,oftencanonlyachieve"cuttingsoldiers"and"siege"level.Potter'scontributionisinthestrategicresearchputforwardtoanalysismethodofenemy".Heisfromthein
6、sideoftheenterpriseandenterpriseexteriortwoaspectsproceedwith.Insidetheenterprise:tosomeextent,theessenceofmanagementiscoordination.Theinteriorofanenterpriseiscomposedofvariousactivities,andtheseactivitiesshouldbeabletolinkup,andmaketheoperationofanenterpriseasawhole,it
7、willinevitablyinvolvecoordinationbetweenactivities.Onlyavarietyofactivitiescanbecoordinatedbeforeandafter,theoperationoftheenterpriseismoreefficient.Infact,inPotter'sview,thecostofco-ordinationbetweenthesedifferentactivitiesisanimportantpartofthecoststructureoftheenterp
8、riseandisalsothemosteasilyneglectedpart.Inaddition,fewenterprisesproduceonlyoneproduct,mostofwhicharesomerelat
