szdbz 135-2015 专利代理机构品牌创建指引

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1、ICS03.140A02SZDB/Z深圳市标准化指导性技术文件SZDB/Z135—2015专利代理机构品牌创建指引Guideforintellectualpropertyservicebrandbuilding2015-03-20发布2015-05-01实施深圳市市场监督管理局发布SZDB/Z135—2015目次前言...............................................................................III引言.....................

2、...........................................................IV1范围................................................................................12规范性引用文件......................................................................13术语和定义..................................

3、........................................14品牌规划............................................................................24.1战略规划..........................................................................24.2制度支撑....................................................

4、......................24.3机制保障..........................................................................25品牌建设............................................................................35.1服务提供......................................................................

5、....35.2文化塑造..........................................................................35.3品质凝结..........................................................................35.4识别设计..........................................................................35.5成果权利化.....

6、...................................................................35.6形象展示..........................................................................36品牌运维............................................................................36.1管理控制.........................

7、.................................................36.2跟踪保护..........................................................................36.3宣传交流..........................................................................47评价与改进............................................

8、..............................47.1效果评价..........................................................................47.2持续改进................................