SZDBZ 135-2015 专利代理机构品牌创建指引

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1、ICS03.140A02SZDB/Z深圳市标准化指导性技术文件SZDB/Z135—2015专利代理机构品牌创建指引Guideforintellectualpropertyservicebrandbuilding2015-03-20发布2015-05-01实施深圳市市场监督管理局发布SZDB/Z135—2015目次前言...............................................................................III引言............................

2、....................................................IV1范围................................................................................12规范性引用文件......................................................................13术语和定义................................................

3、..........................14品牌规划............................................................................24.1战略规划..........................................................................24.2制度支撑.........................................................................

4、.24.3机制保障..........................................................................25品牌建设............................................................................35.1服务提供..........................................................................35.2文化塑造................

5、..........................................................35.3品质凝结..........................................................................35.4识别设计..........................................................................35.5成果权利化........................................

6、................................35.6形象展示..........................................................................36品牌运维............................................................................36.1管理控制...................................................................

7、.......36.2跟踪保护..........................................................................36.3宣传交流..........................................................................47评价与改进..........................................................................47.1效果评价...........

8、...............................................................47.2持续改进................................