行业标准：SZDBZ 135-2015 专利代理机构品牌创建指引.pdf

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1、ICS03.140A02SZDB/Z深圳市标准化指导性技术文件SZDB/Z135—2015专利代理机构品牌创建指引Guideforintellectualpropertyservicebrandbuilding2015-03-20发布2015-05-01实施深圳市市场监督管理局发布SZDB/Z135—2015目次前言...............................................................................III引言.......................................................

2、.........................IV1范围................................................................................12规范性引用文件......................................................................13术语和定义..........................................................................14品牌规划......................

3、......................................................24.1战略规划..........................................................................24.2制度支撑..........................................................................24.3机制保障........................................................................

4、..25品牌建设............................................................................35.1服务提供..........................................................................35.2文化塑造..........................................................................35.3品质凝结..........................................

5、................................35.4识别设计..........................................................................35.5成果权利化........................................................................35.6形象展示..........................................................................36品牌运维...............

6、.............................................................36.1管理控制..........................................................................36.2跟踪保护..........................................................................36.3宣传交流.................................................................

7、.........47评价与改进..........................................................................47.1效果评价..........................................................................47.2持续改进................................