从功能对等看英语广告的翻译毕业论文.doc

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1、从功能对等看英语广告的翻译毕业论文Contents（空一行）中文摘要……………………………………………………………...………………………..iAbstract…………………………………………………………………………………….…...iiAcknowledgements……………………..……………………………………………………...iiiIntroduction………………………………………………………………….…………….……1页码对齐英文状态下的句点第一级编号I.ABriefReviewofFunctionalEquivalenc

2、e…………………………………………….…….2A.DefinitionofFunctionalEquivalence…………………………………………….…...3B.DifferentFunctions………...…………………………………………………………..4第二级编号C.AimsandTargets……………………..…………………………………………..…..5II.ABriefReviewofAdvertisementTranslationfromEnglishtoChinese………………........6A.Targetsa

3、ndPrinciplesofAdvertisementTranslation…..……….……………………..7B.RequirementsforAdvertisementTranslation……..……………………………….…..9C.CulturalElementsinAdvertisementTranslation………………………………….….11III.AdvertisementTranslationfromEnglishtoChineseinLightofFunctional标题内容不能超出页码长度Equivalence…

4、………………………………………………………………………….…13A.TheDifferencesBetweenTwoLanguages………………….……………………..….15B.FunctionalEquivalenceinEnglishAdvertisementTranslation….……………….…..17Conclusion……………………………………………….………..……………………….….19Notes…………………………………………………………………………………….........20Bibliography…………

5、…………………………………………………………………….….22四号，加粗，居中OnAdvertisementTranslationfromEnglishtoChineseinLightofFunctionalEquivalence（空一行）四号，加粗，居中Introduction（空一行）注释用上标，文末用尾注形式标注各段首行空5字符，有特殊格式要求的语种（如德语）除外Inourdailylife,wealwaysseeorhearmanyadvertisementsontheradio,billboards,magazines,new

6、spaperandsoon.Thetranslationofadvertisementplaysanimportantroleintheculturalexchangesofdifferentcountries.AfterenteringWTO,Chinahasbeenfacedwithfiercercompetition,sotheadvertisementhasbecomemoreandmoreimportantforitisalwaysusedasthewaytopromotethesalesofgoods.Theexcellen

7、tadvertisementisnotonlyunderstandableforeveryone,butalsohasanelegantstyle.Itcaneasilyencouragepeopletobuythegoods.Therefore,agoodtranslationofanadvertisementisalsoimportanttopromotethesalesofthegoodsinthecountryofthetargetlanguage.Mosttranslatorsmaybefamiliarwiththetheor

8、yoffunctionalequivalencewhichissystematicallyillustratedbyEugeneA.Nida.Itisstatedprimarilyintermsofacom