social media audit brief - technologyinprevention - home社会媒体审计短暂technologyinprevention回家

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1、SocialMediaCommunicationsAuditBriefASocialMediaAuditforCoalitionsAGuideToSocialMediaCommunicationsThisdocumentdescribeswhatasocialmediacommunicationsauditis,howitcanbenefityourcoalitionandthetoolsyoucanusetocompleteit.Itisintendedtobevaluableasastandalonetoolyoucanuseonyourow

2、norwiththehelpofexternalconsultant.12CADCA’sNationalCoalitionInstituteCollaborativeSocialMediaTeamSocialMediaCommunicationsAuditBriefASpecialNoteofAppreciationThisdocumentisarevisionandslightadaptationoftheworkofAshShepherdandNPowerNorthwestwww.npowernw.orgwhobuiltontheorigin

3、almethodologyandframeworkdevelopedbyJuliaCoffmanfortheCommunicationsConsortiumMediaCenter.WhiletheoriginalworkfocusedonatraditionalCommunicationsAudit,NPower’sversionstretchedtoincludesocialmedia.Ourpurposeistofurtheradaptthecontenttothecontextofcommunitycoalitionswhoarefindi

4、ngtheirwayintoanddevelopingeffectiveandinformativesocialmediapracticesthatworkforcommunitycoalitions.Therevisionswehavemadehereareminor;mostlytoreflectthelanguageandperspectiveofcommunitycoalitionsandtheguidingframeworkmandatedbymanyfunders.WewanttohonortheworkofJuliaandAshan

5、dtheirrespectivecolleaguesexpressingourgratitudefortheirwillingnesstoallowandenableourmodificationsandsubsequentusebycommunitycoalitions.Revisionsmadewithpermission7/7/11.Tofurtherhonortheworkreflectedintheearlierversionsofthisdocument,theauthor,AshShepherd,asksthatthetoolbes

6、haredandnotsoldorrepurposedforsaleasaproductonitsown.IfyouwouldliketocontactMr.Shepherdyoucanreachhimatnpowernorthwestatashs@npowernw.orgorontwitter@NPTech_AshInhumbleappreciationanddeepgratitude,LaDonna,Jason,Sue,andTomTheNationalCoalitionInstitute’sCollaborativeSocialMediaT

7、eamLaDonnaCoyNewMedia&PreventionSpecialistLearningChi,Inc.Yantis,TXSueStineSr.ManagerDissemination&CoalitionRelationsCADCA’sNationalCoalitionInstituteArlington,VAJasonVerhooskyCreativeDirectorOldBeautyDesign&MediaDanversCARESCoalitionIpswich,MADr.TomWorkmanAssistantProfessorA

8、lliedHealthBaylorCollegeofMedicineHouston,TX12CADCA’sNationalCoaliti