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1、中国品牌需要什么样的价值评估（WhatkindofvalueassessmentdoChinesebrandsneed）TheworlddreamofChinesebrandsturnedouttobeanillusionEarthpeopleknowthatChinahasbecomecloserandclosertotheworld,andinmanypartsoftheworld,China'spositionisalsogettinghigherandhigher!ThekeypointisthatChina'secono
2、micstrengthandChinesebrandsarebecomingmoreandmoreignoredbytheworld!Weathyinmanydynastiesarethesame!Withtheexternalandinnerdesiretoenhancetheirstatusmoreandmorestrongly,Chinesebrandsurgentlyneedtoberecognizedbythemainstreamworldconsciousnessandconsumergroups.Theeyeanda
3、ttentionespeciallytodomesticHaier,LenovoandHUAWEIrecognizedworld-classbrandmoreandmoretowintheworld,everyoneofChinabrandsbegantopublishnationalconcernfromdomesticandinternationalprofessionalbrandassessmentagenciesonbrandvaluerankingtofindtheirowninformationandchattoco
4、mfort.InJanuary2004,inthe"worldbrandlaboratory"selectedbythe"world'smostinfluential100brands",Haierranked95,becamethefirsttoentertheworld's100brandsofChinesebrands.Foramoment,thewholenationwasjubilant.InJuly2004,launchedtheworld'smostauthoritativebrandconsultinggroupI
5、nterBrand"2004globaloptimal100brands",Haiermingluosunshan.Moreover,noneoftheChineseenterpriseshavebeenselected.In2005,themediareported"worldbrandlaboratory"of"China'sbackground",andopenlyquestionedthecredibilityofitspreparationofthelist.AfterHaiergavemoresurpriseandex
6、citementtoChina,itbroughtmoredisappointmentandangertotheChinesepublic!ThebasicreasonisthatHaierisalmostamythinthecountry!Haierbasicallybecameanationcanbeasignofafeelingofexaltationuponfulfillmentstandupstraight.However,the"worldbrandlaboratory"haloofdim,thentheHaierbr
7、andoriginallydazzlinglighthasgraduallyfaded!PeoplewhohavecomebacktorealityhavebeguntothinkaboutwhatkindofbrandevaluationtheyneedfortheChinesebrandthathaslongbeenafairytaleStatusquoofbrandvalueevaluationinChinaNomatterforbigorsmall,alongwiththegrowthofthebrandisChinabr
8、andvalueevaluationinstitutionseverywhere,everydaymanycompanieswhoareabletoreceiveamultitudeofnames,allkindsoftheselectedfaxo
