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1、www.hbr.orgCASESTUDYANDCOMMENTARYShouldSallyslowlyWhatMoreEvidencebuildhercaseforevidence-basedDoYouNeed?managementorimmediatelycam-paigntoselltheCEObyAnthonyR.Kovner•ontheapproach?Theexpertsrespond.ReprintR1005LWithpatientcareontheline,Dr.SallyRandolph
2、considersaboldchallengetotheCEO’sstrategicplan.CASESTUDYWhatMoreEvidenceDoYouNeed?byAnthonyR.KovnerSallyRandolphrosefromherswivelchairandMiddleManagersVersusChiefswalkedovertotheNormanRockwellprint“Hi,Dr.Randolph.Areyouinterruptible?”hangingonherwall.Ar
3、emnantfromthedaysRichardLeestoodwithhisfistagainstthewhensheandMarkWileyworkedtogetherasdoorframe,asifhe’dbeenknocking.Shewon-residentphysicians,itshowedaconcernedderedhowlonghe’dbeenthere.younggirlholdingupherdolltoawhite-haired“Oh,sorry,Richard!Yes,ofc
4、ourse.Comein.”doctor,whowaskindly“listening”toitsheart.Shewalkedbackbehindherdeskandmo-Shelovedthisimageandwhatitstoodfor:tionedforRichardtotaketheseatacrossfrommedicinefocusedonpeople.Markhadcaughtaher.“What’sup?”glimpseoftheprintinherlockerbackthen,Ri
5、chardwasoneof36participantsintheandhehadlikedit.Shewonderedwhathe’dEvidence-Based-Management(EBMgmt)semi-thinkofitnow.narSallyhadrunforthepastyearwithHarryTheybothstillworkedatAmericanMedicalBradshaw,aprofessoratLucasBusinessSchool.Center,a$2billioninst
6、itution,butMarkwasEveryothermonth,cliniciansandmanagersnowCEOandSallychiefmedicalofficer.ThehadmetinteamsofsixandusedEBMgmttoimageofthee-mailhe’djustsent—markedur-tacklethemanagementchallengesfacingAMC.gentwitharedexclamationpointandthesub-Lastmonth,Sall
7、yhadpresentedaseriesofjectline“Evidence-Based-ManagementSemi-recommendationsfromtheseminar,includingnarCancelled”—blurredhervision.ApparentlythosefromRichard’steam,toMarkandtheMark’sfocushadshiftedfrompatientcaretomedicalchiefs.AMCclearlyneededtoimprove
8、profits.thedeliveryandcoordinationofpatientcare,OPYRIGHT©2010HARVARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLRIGHTSRESERVED.CHBR’scases,whicharefictional,presentcommonmanagerialdilemmasandofferconcretesolutionsfromexperts.harvardbusi
