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1、Iwantedtotalktoyoutodayaboutcreativeconfidence.I'mgoingtostartwaybackinthethirdgradeatOakdaleSchoolinBarberton,Ohio.IrememberonedaymybestfriendBrianwasworkingonaproject.Hewasmakingahorseoutoftheclaythatourteacherkeptunderthesink.Andatonepoint,oneofthegirlswhowassittingathistable,seeingwhath
2、ewasdoing,leanedoverandsaidtohim,"That'sterrible.Thatdoesn'tlookanythinglikeahorse."AndBrian'sshoulderssank.Andhewaddeduptheclayhorseandhethrewitbackinthebin.IneversawBriandoaprojectlikethateveragain.AndIwonderhowoftenthathappens.ItseemslikewhenItellthatstoryofBriantomyclass,alotofthemwantt
3、ocomeupafterclassandtellmeabouttheirsimilarexperience,howateachershutthemdownorhowastudentwasparticularlycrueltothem.Andsomeoptoutthinkingofthemselvesascreativeatthatpoint.AndIseethatoptingoutthathappensinchildhood,anditmovesinandbecomesmoreingrained,evenbythetimeyougettoadultlife.Soweseeal
4、otofthis.Whenwehaveaworkshoporwhenwehaveclientsintoworkwithusside-by-side,eventuallywegettothepointintheprocessthat'sfuzzyorunconventional.AndeventuallythesebigshotexecutiveswhipouttheirBlackberriesandtheysaytheyhavetomakereallyimportantphonecalls,andtheyheadfortheexits.Andthey'rejustsounco
5、mfortable.Whenwetrackthemdownandaskthemwhat'sgoingon,theysaysomethinglike,"I'mjustnotthecreativetype."Butweknowthat'snottrue.Iftheystickwiththeprocess,iftheystickwithit,theyendupdoingamazingthingsandtheysurprisethemselvesjusthowinnovativetheyandtheirteamsreallyare.SoI'vebeenlookingatthisfea
6、rofjudgmentthatwehave.Thatyoudon'tdothings,you'reafraidyou'regoingtobejudged.Ifyoudon'tsaytherightcreativething,you'regoingtobejudged.AndIhadamajorbreakthroughwhenImetthepsychologistAlbertBandura.Idon'tknowifyouknowAlbertBandura.ButifyougotoWikipedia,itsaysthathe'sthefourthmostimportantpsyc
7、hologistinhistory--likeFreud,Skinner,somebodyandBandura.Bandura's86andhestillworksatStanford.Andhe'sjustalovelyguy.AndsoIwenttoseehimbecausehehasjustworkedonphobiasforalongtime,whichI'mveryinterestedin.Hehaddevelopedthisway,thiskindofmethodology,thatende
