资源描述：
《08070620吴汉钊-外文翻译》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。
1、文献翻译吴汉钊08070620原文Meaningofthebrand Thebrandisusedtoidentifytheproductorbusinessinaparticularsign,usuallyofacertainname,mark,patternorotheridentificationsymbol.Insuchadiversityofvarietiesofproductscategoriesonthemarkettoday,brands,andallstudentsasaclassnameandnumberareincredible.Notonlythepr
2、oducerscannotattractconsumerstobuytheirownproducts,consumersaccordingtotheirpreferencesinthemarketofgoodstobuy.Therefore,the"nametobuyhasbecomeanecessaryformtopurchasemostcommoditiesonthemarkettoday,thebrandandwilldetermineitsindispensableposition.Intherealbusinessactivities,brandsandtradem
3、arksisacertaindistinction,ingeneral,thebrandisageneric,allcanbeusedtoidentifytheproductdifferentiationandmarketknowanynamesandsymbolscanbereferredtothebrandJinhuaham,Nanxiangdumplings,Templespicedbeansandsoon.Buttrulybecomeatrademarkmustberegisteredofficiallyregistered,legallyprotectedbrand
4、elements,includingspecificnames,patterns,text,logos,andsoon.Notprotectedbylawhasnotbeenregisteredbrand,soitisdifficulttobecomeauniqueidentificationmark-Trademark.Evenaftertheregistrationbyanotherperson,youhavetogiveup.GenerallyRsymbolasa"registered"signnexttoChina,registeredtrademarks.Thebr
5、andisattachedtoaparticularproductandcorporateexistence,sooftenithasbecomeasymbolofthisproductandcorporate.Whenpeopleseeabrand,theythinktheyrepresenttheproductsorenterprise-specificquality,thinkofthebenefitsandservicesavailabletoacceptthisbrandofproductorbusiness.Thisconstitutesthebasicattri
6、butesofthebrand.However,duetothebranditselfisatextandgraphics,itsownculturalconnotation,butalsomakepeopleproducesomekindofassociation,theconnotationofthebrandhasbecomeverycomplex.Generallyspeaking,theconnotationofthebrandcanbefromsixtoknow:Attributes:brandrepresentedbytheproductorthequality
7、ofcontent,itmayrepresentacertainquality,function,process,service,efficiency,orposition.Interest:fromtheconsumer'spointofview,theyarenotthesimpleacceptanceofthebrandattributes,butfromtheirownpointofviewtounderstandthebenefitsofthevariouspropertiesofitsown
