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1、我国主题公园的经营管理策略分析（AnalysisofmanagementstrategyofthemeparksinChina）AnalysisofmanagementstrategyofthemeparksinChinaAbstract:managementandmarketingstrategyarethekeyfactorsthatdirectlyaffectthedevelopmentofthemeparks.FromthecurrentsituationofthethemeparkinChina,putforwardtheexistingproblemso
2、fselectinglightningphenomenon,assimilationplanninganddesigninthegardenofthelackofinnovation,sourceofincomeissingle,themanagementlevelislowintheprocessofthedevelopmentofthethemepark,putforwardthecorrespondingcountermeasures.Finally,analysisofDisney'sadvantagesandmanagementstrategyinShan
3、ghai.Keywords:themepark;presentsituation;countermeasure;ShanghaiDisneyI.thedevelopmentofthemeparksinChina,themeparksarearecreationandrecreationspacewithaspecifictheme,createdbypeopleandstaged.Itisarecreationalandentertainmentindustry.After20yearsofdevelopment,Chinahasformedalargenumber
4、ofdifferenttypesofthemeparks.ItcanbesaidthatalthoughChina'sthemeparkconstructionstartedlate,ithasahigherstartingpointandafasterpaceofdevelopment.Butinthecourseofdevelopment,someproblemsinevitablyexist.(a)blindconstruction,thecontentisinflexibleandsingledevelopmentlacksthedepthofthinkin
5、gaccordingtotheworld'slargestentertainmenteconomyresearchandconsultingfirmERAestimatesthatChinesecitythemeparktoparkvisitorswillreach100millionpassengersperyear,percapitaconsumptionof100yuancalculation,therewillbe10billionyuanscale.Thus,Chinahasgreatpotentialinthethemeparkmarket.Itisal
6、sointhisso-called"potential",or"interestdriven",manyregionshavenotbeenthroughdeepmarketresearchandfeasibilitystudy,blindtobuildthemeparks.Thethemeparksarenotonlysimplebutalsolackingintheirowncharacteristicsandlackofculturalconnotations.Althoughthedevelopmentofsomethemeparksalsotrytotap
7、thehistoricalandculturaltraditioninChina,butonthesubjectoflackofin-depthandmeticulousresearchledmanythemeisnominalwithoutculture,cannotformacorecompetitivenessofthethemepark.Asyoucanimagine,insuchabigenvironment,itisverydifficulttobuildathemeparkwhichiscrudelymanufactured,andsomehave
