资源描述：
《分众传媒在快速成长之后（after focus media's rapid growth）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、分众传媒在快速成长之后（AfterFocusMedia'srapidgrowth）One,bytheriver,thetwoleadingTanofwhattheir"mature"?Text/reporterDengYongbingDulakewroteinmanagementpractice:"theproblemofcompanygrowthisthetransitionfromsmallscaletolargescale.".Toalargeextent,thisisaquestionofmanagement.Theprimaryc
2、onditionforsuccessfulgrowthisthatmanagementshouldbeabletoradicallychangethebasicmanagementconceptsandmanagementpractices."Injustafewyearstime,JasonJiangandhisfocusfromalittle-knowncompany,becomeamediasuperpredators.Aftertheacquisitionofthemassmediaandtheframeworkofthemedia
3、,thecompanywillalsobegood,andothercompaniesbacktotheflag,tentaclesfromtheoutdoormediatothenetworkmediaandmobilemediacontinuestoextend.Inearly2007,andaPh.D.computermasterofcapitaloperationoftheoriginalframeworkofmediaPresidentTanZhiofficiallybecamethenewpresidentofFocusMedi
4、a,aprofessionalbackgroundandChineseJiangnanchunbecometheperfectpartner,gradualimprovementinthemanagementofFocusMedia.Intheindustry,Jiangisfamousforhisuniquethinking,broadvisionandlongterm,whileTanispraisedforhislogicalandexecutivepower.SeveralacquisitionsRiver,buildaperfec
5、tpatternforthefutureofthecompany,andtookoverthepostofPresidentTan,withrichexperienceinthecomputer,andtheITindustrybackground,tofocusontheinformationtechnology,digitaltransformation,inordertorealizetheoverallpromotionofFocusMedia.Thus,attheendof2007,FocusMediabecamethewinne
6、rof"specialcontributionawardofenterprisemanagement"inthethird"managementChina"generalelection.Asthe"enterprisemanagementoutstandingcontributionaward"attentionto10yearsofcontinuousgrowthofmatureenterprises,then,"JiangTanmatch"thecongregationwilldofortheir"10yearsofgrowth"an
7、d"mature"whattodo?Changewhat?Jason:enjoyarainydayChineseandforeignmanagement:FocusMediafromthefoundingofafewyears,thereasonforsuchahighspeedgrowth,intheinnovativebusinessmodel,whatarethereasons?Jason:thefundamentalreasonhastwoaspects:oneistrulyattheforefrontofthemediadisse
8、minationofideas,whicharederivedfromthebusinessmodelinnovation;twoisthestrongexecutionteam
