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分众传媒在快速成长之后（AfterFocusMedia'srapidgrowth）One,bytheriver,thetwoleadingTanofwhattheir"mature"?Text/reporterDengYongbingDulakewroteinmanagementpractice:"theproblemofcompanygrowthisthetransitionfromsmallscaletolargescale.".Toalargeextent,thisisaquestionofmanagement.Theprimaryconditionforsuccessfulgrowthisthatmanagementshouldbeabletoradicallychangethebasicmanagementconceptsandmanagementpractices."Injustafewyearstime,JasonJiangandhisfocusfromalittle-knowncompany,becomeamediasuperpredators.Aftertheacquisitionofthemassmediaandtheframeworkofthemedia,thecompanywillalsobegood,andothercompaniesbacktotheflag,tentaclesfromtheoutdoormediatothenetworkmediaandmobilemediacontinuestoextend.Inearly2007,andaPh.D.computermasterofcapitaloperationoftheoriginalframeworkofmediaPresidentTanZhiofficiallybecamethenewpresidentofFocusMedia,aprofessionalbackgroundandChineseJiangnanchunbecometheperfectpartner,gradualimprovementinthemanagementofFocusMedia.Intheindustry,Jiangisfamousforhisuniquethinking,broadvisionandlongterm,whileTanispraisedforhislogicalandexecutivepower.SeveralacquisitionsRiver,buildaperfectpatternforthefutureofthecompany,andtookoverthepostofPresidentTan,withrichexperienceinthecomputer,andtheITindustrybackground,tofocusontheinformationtechnology, digitaltransformation,inordertorealizetheoverallpromotionofFocusMedia.Thus,attheendof2007,FocusMediabecamethewinnerof"specialcontributionawardofenterprisemanagement"inthethird"managementChina"generalelection.Asthe"enterprisemanagementoutstandingcontributionaward"attentionto10yearsofcontinuousgrowthofmatureenterprises,then,"JiangTanmatch"thecongregationwilldofortheir"10yearsofgrowth"and"mature"whattodo?Changewhat?Jason:enjoyarainydayChineseandforeignmanagement:FocusMediafromthefoundingofafewyears,thereasonforsuchahighspeedgrowth,intheinnovativebusinessmodel,whatarethereasons?Jason:thefundamentalreasonhastwoaspects:oneistrulyattheforefrontofthemediadisseminationofideas,whicharederivedfromthebusinessmodelinnovation;twoisthestrongexecutionteam.Inthemediaconcept,themediaformedtheuniqueviewsonthemediaandadvertisingindustrydevelopment,aswellastheaccurategraspofthedevelopmentopportunitiesinthenewmediafield.Weareinanewmediaindustryenvironment,andonlyhavetoworkharderthanotherstowinthechanceofdevelopment.Therefore,sincethefoundingofFocusMedia4yearsago,ithasformedaworkatmosphereemphasizingattitude,detail,passionandinnovation,formingarelativelystrongexecutivepower.Inthe4yearsofgrowth,talenthasalwaysbeenthecore competitiveness.FocusMediagatheredagroupofpeoplewhoknowthisindustryverywell,andmanyprofessionalanddedicatedtalentshavejoinedthepublic.Wefocusonthegoalsofthedigitalmediaplatform,sothatamatureandeffectiveteamisthekeytomaintaintherapidgrowthmomentumoftheaudience.Chineseandforeignmanagement:whentheenterprisegrowsrapidly,themostlikelyproblemisthatmanagementcannotkeeppacewiththedevelopment.IsthereasimilarprobleminthisperiodofdazzlingMythCreation?Jason:enterprisedevelopmenthasthecertaincontext.Withoutconsiderationoftheactualexpansionandgrowth,thereisnobenefittotheenterprise.Althoughwe'vebeengrowingatarelativelyhighratefor4years,Ithinkinthisrespect,thecrowdisstillamorecautiousorconservativeenterprise.Everymovewehaveexperiencedlongtimeconsiderations,notwhattodo,soevenin2006and2007,wehavealotofaction,butnooneisonthecontrarytoexpectationweoriginally,isrelativelyearlyinthedirectionandbegantoexamineitsfeasibility.Becausethepreparationworkisrelativelyenough,sointheprocessofdevelopment,Wewillconsciouslyadjustthecorrespondingenterprisemanagementframeworkasmuchaspossibletomaketheinternalcoordinationandexternaldevelopmentoftheenterprisefit.Asfarastheobstaclestofuturedevelopmentareconcerned,Ithinkthatthelackofprofessionalsinthisfieldwillbeachallengeforthewholeindustry.Therefore,thepublic attachesgreatimportancetotheabsorptionandmanagementoftalent,inthecaseoftalentsupplyisnotverysufficienttofocusontheirowntrainingandpromotion,theestablishmentoftheuniversityisconsideredinthisregard.ManagementofChinaandforeigncountries:transitionoftenundergoesaprocessofadaptation.Inthismaturetransition,doyoufeelthelackofadaptationtothetransformation?Jason:thestillrelativelysmooth.Thisisconsistentwithour"basedonfocus,promotethedisseminationofaccuratemedia"businessphilosophy,andwiththefuturedevelopmenttrendofthisindustry,soeachstepisbasicallyamatterofcourse,ratherthandeliberate.Forexample,whenourperformancegrows,wecanbeabletodosomethingforthepublicgood.Ofcourse,inthespecificimplementationprocess,therearealwayssomesmallproblemsorsmallproblemstobesolved,whichisinevitable,butcanbesolvedthrougheffectivecommunication.Inthe4yearsthereisnocentralized,enterprisedevelopmentofourdecision-makingbytheboardofdirectorsinacompletesetofdecisionmakingmechanism,andefficientexecutionteamfromtheflatmanagementandtheformationoflong-termbusinessatmosphere."Chineseandforeignmanagement":intheprocessofconstantmaturity,whatchangeshavetakenplaceinthemanagementfromthepublic?Jason:FocusMediahasitsowncleardevelopmentgoals.Differentobjectivesmaybedifferentindifferentstagesof enterprisedevelopment,butitisclear,appropriateandfeasibleatallstages.Inaddition,itisgratifyingtonotethatintheintroductionofventurecapital,italsointroducedastandardizedcorporategovernancesystemwithinternationalstandards.Atthesametime,thisisindeedanefficientteamwithitsowncharacter.Basedonthis,theaudiencecanabsorbandcondenseagroupofexcellentmediapeopleandadvertisers.Theycankeephighefficiencyindecision-makingandexecution,andlearntheexternalknowledgeandexperienceinthecontinuousself-criticism.Atthesametime,thelong-termasthewindowofpropagandaofpublicwelfare,publicwelfareundertakingsintheannualinvestmentoftensofmillions,wearekeenlyawareofwherethecompanyistobecomemoremature.Intheprocessofthemasstomaturity,myroleinthecompanyisalsoundergoingsomechanges.Atfirst,Ihavetoinvestalotofenergyinbusinessdevelopmentandsales.Today,Ithinkmoreaboutthecompany'sfuturestrategicframework,marketopportunities,andtheroleofanenterprisearchitect."Chineseandforeignmanagement":inyouropinion,howshouldwemeasurewhetheranenterprisehasmatured?Jason:Ithink:amatureenterpriseshouldhaveacleardevelopmentgoals,withascientificcorporategovernancestructure,withtheculturalheritageoftheorganizationalcohesion,theabilityofcontinuouslearningbasedon,andchargedasresponsiblecorporatecitizens.Inaddition,theattentionofenterprisestosocietyandemployeesisalsoa manifestationofmaturity.TanZhi:sticktoexecutionDr.tanfromthecomputerandhisframeofmedia,hascreatedamyth:thecapitalmarketinashortperiodoftime,fromtheinitialinjectionof15millionyuan,then17millionwillFrameLCDadvertisementbusinesstofocus,toaseriesoflaterrivalindustrymergerintegration,andframework183milliondollarsistheacquisition,completedisguisedmarket.AfterbecomingpresidentofFocusMedia,TanZhi'skeyworkatpresentistorealizethedigitalupgradeofFocusMediainmanagement,tryingtoupgradeFocusMediafromsoftware.Chineseandforeignmanagement:intheframeworkofmediacompaniesintherapiddevelopmentprocess,inthemanagementoftimelyfollow-up?TanZhi:intheearlystageoftherapiddevelopmentoftheframework,therearesomesmallproblemsinthemanagement.Forexample,theplanninganddeploymentofmediaresourcesjumpedfrom20thousandpiecesto200thousandpieces,withhighquality,diversifiedserviceneeds,andasmanyasmorethan10companieswithdifferentsystemsanddifferentcorporatecultures.Theinternalstaffofenterprisesandthemanagementofvariousbusinesseshavebroughtusalotofchallenges.ButbecauseIhadoccupationcareerintheITbackground,innovationspiritandteamframework,intheenterprisemanagementandmarketingoperationprocess,integrationofthe ITindustry'sadvancedexperienceandpractices,tocreateanewmodeofoperationandmanagement,largelysolvestheproblemofCompaniesintheexpansionoftheinitialstageandadaptabilitythemanagementofthe.ManagementofChinaandforeigncountries:howtoovercomethedifficultiesofmanagementintheprocessofintegrationofthesemorethan10differentcompanies?TanZhi:thisobstacleisinevitable.Butmyfirstagainsttwoindustryleaderstolobby,theycontinuetoadvocatetheconceptofmergerandacquisition,analysisofthestatusoftheindustry,andindustrytoenhancethevalueofthecompanyafterthemergerandotherissues,andanalyzesthemtojointwopointsofinterestaftertheframework:first,afterthemergeroftherevenuefromtheunifiedmarket,unifiedprice,addedtotheframeworkofthemediaafterthedividendincomewillbemuchhigherthansinglehardprofits;second,afterthemergerwithequityvalueandIPOpotential.Aftermysincereinteresttothem,mergersandacquisitionssoonsettled,andthenthedifficultiesweresolved.Subsequentnegotiationsofseveralcompaniesarebasicallytalkingaboutseveraltimesafterenteringthesigningstage,sothatfinallytheindustrycompanieshavecometodiscussthemerger.ManagementofChinaandforeigncountries:whatchangeshavetakenplaceinthemanagementfunctionafterbecomingpresidentofFocusMedia?TanZhi:beforetheframeworkasCEO,theworkmaybemoreattheimplementationlevel.Afterservingasthepresidentofthe division,theworkintheframeworkgraduallyretreatedbehindthescenes,andlaterwillbemainlyresponsiblefortheoveralloperationofthecompany,long-termstrategyplanningandimplementation.ButIalwaysbelievethattheimportanceofexecutionofacompany'sdevelopment,soIwillnotrelaxandfocusontheactualeffectoftheframeworkofstrategyimplementation,wemustensurethatthedevelopmentofenterprisesaccordingtotheplanstepbystepandsteadyprogresstowardagoal.But,asthepresident,Iwilllearnmoreinalistedcompany'spositiontoconsider,notonlytheinterestsofshareholders,butalsotakeintoaccounttheinterestsofcustomers,payattentiontoword-of-mouthatthesametime,developsustainablehealthyandlong-termstrategyforthedevelopmentofthecompany.Ofcourse,payattentiontothetrainingofstaffandhasbeenthefocusofenterprisemanagement,butalsoIalwaysconcern,onlyprovidethebroadspacefortheemployees,inordertostimulateemployees'senseofownershipofenterprise,andtheenterprisegrowtogether.ManagementofChinaandforeigncountries:howtoadjustthemanagementstylefortheenterprisessuchasthepublicsector,whichhasgraduallychangedfromtheexpansionperiodtothestableperiod?TanZhi:enterprisesintheexpansionperiodwillhavealotofchanges,sotheneedforstandardizedmanagement,inthemanagement,resourceallocation,staffmanagementandotheraspectstodevelopamoreperfectsystemandsystem.Andwhentheenterprisegraduallyintothestableperiod,more managementistocontinueonthebasisofthepreviousnormstodevelopamorehumanesystem,tocultivatestaffenthusiasm.Butitneedstoberelativelyconservativeinoperation,whilemaintainingprofitsandsteadilyincreasing,reducingtheriskofenterprises."Chineseandforeignmanagement":somepeoplethinkthatyoubringanimportantcontributiontothecongregation,istouseyourunderstandingofthecomputerandnetworktechnology,toachievethepublicinthemanagementofascension,howdoyouviewthis?TanZhi:IhavealwayswantedtobuildaITenterprise,becauseIsawalotofadvancedideasandmodelsintheITindustry,soitissuitableforthemedialeaderenterprises.Anexcellentmodernenterprisenotonlyneedsstrongcapitaloperationability,butalsoneedstohaveaperfectmanagementmechanismsuitableforitselfaftertheenterprisescale.Fortheaudienceandtheframework,whattheyneedmostistoco-ordinatethemediaresourcesofthecompanythroughoutthecountry,andtosystematicallyclassifyandmanagethedispersedmediaresources,Andcancollectallkindsofterminalinformation,buildthenationalnetwork,toprovidecustomerswithfastandaccurateserviceinplace.Chineseandforeignmanagement:afterthesteadydevelopmentofthecompany,doyouhavethe"twoexpansion"ofthecompany,aswellaspersonal"twopioneering"plan? TanZhi:thecompanyisenteringastageofsteadydevelopment,butinthecaseofmatureconditions,thecompanywillbrewanother"leap",becausethemarketoutlookisstilloptimistic.Wewillfurtherexplorethemarketinthecompany'soperations,products,technicalinnovationandotheraspects,andthenpromotethedevelopmentoftheindustryaswellasthepromotionoftheinternationalcompetitivenessofChineseenterprises.Asforme,Ihaven'tthoughtaboutthatforthetimebeing.Atthispoint,thecareerdevelopmentthatI'vebeenpursuinghasbeenaconstantsenseofachievement,andthat'swhatI'mlookingfor.ViewallarticlesinChineseandforeignmanagement
