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1、中外葡萄酒营销文化的差异（DifferencesofwinemarketingculturebetweenChinaandforeigncountries）SalesofdomesticWinemarketsince2005hasbeenmorethan10billionyuan,whilethe100billionisnoteasy,intheChineseliquormarketcapacityisstillsmall,itlookslikethemarketprospectisverybroad.However,fromtheobserva
2、tionofhigherglobalvision,thedomesticmarketinthefaceofforeigncompetitionWineWinehasalreadybegun.IntheinternationalmarketformorethanWinecommonenvironment,astheworld'smostgrowth,themarketChinesebehooveattractedtheworldattentiontothebusinessWineorigin.Therefore,composedofmarketin
3、gideasandmarketingcultureofChineseandforeignbusinessmentobecomethekeytowinthedomesticWineWineconsumermarketofconsumerloyalty.AtthebeginningofJuly2007,IhavethehonortoparticipateindozensofWinemanorfromFrancethirdWineareas--LoireregioniscomposedofWinewinetasting.ThebanquetofFren
4、chcuisinewithFrenchWinetasteandWinemanorcommunication,Ifeeladeep.ThedifferencesbetweenChineseandforeignenterprisesinthemarketingWineculture,summarizedasfollows:OnedifferenceisWineculturalfoundationAnalysisWinecultureisthecultureofwinefromtheliteralsubdivision.Aseveryoneknows,
5、liquoristhefoundationofChinawinecultureforthousandsofyears,stronghistoricalandculturaloriginsofprecipitationmakestheliquortobecomealeaderinliquorconsumptionculture.Bytheliquorcultureandtheinfluenceoftraditionalmarketing,domesticWineindustrydevelopment,suchasthepopularityofcon
6、sumerculturecognitionisstillintheearlystage,moreisthroughlearningforeignWineculturalknowledge,tomeetthebasicneedsofdomesticconsumersforWineconsumption.Incontrast,foreignWineproducingcountries,WineasChineseliquorwiththousandsofyearsorevenlongerhistory,westerncultureisthemainst
7、reamoflifeinwine,Winehasverydeepculturalheritage.Itisbecauseoftheculturaldifferences,whichisconsideredtobethebestinforeignwineinthedomesticandevenlessthanordinaryliquorflavor,thisisduetotheproblemofculturalformationtime,itisalsoinfluencedbytheculturaldifferences,whichmakesthe
8、domesticenterprisestoWineliquormarketbehaviorforreference.Twoisthedi
