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1、TheWineCultureBetweenChinaandWesternCountriesAbstractThewine，whichplaysanimportantroleinthedailylife,isfamiliartohumanbeings.People’slifebecomescolorfulwithit.Asregardsthewineculture,thereexistsdifferencebetweenChinaandthewesterncountries.Therawmaterialanddrinkingcustomisdifferentinterm
2、sofgeography.Therealsoexistsimilarities.BothChinaandwesterncountrieshavesomebeautifullegendsabouttheoriginofwineandthesymbolwineofspirit,leadingtothebirthofromanticismandthedevelopmentofmainstreambelief.Thedevelopmentofworldwineculturedependsontheintercommunicationofdifferentnations.Thu
3、s,communicatingwithothernationsishelpfulandindispensabletothedevelopmentofwineculture.Threemethodscanbedonetopromoteintercommunication.Nowadays,asweknow,globalizationisinevitable,soistheintercommunicationofwineculturebetweencountries. IntroductionThewineasanobjectivesubstanceintheworldi
4、sintheshapeofwaterbutithasthecharacteroffire.Itwillbrightenthebrightandfoolthefool.People,suchastheemperors,theheroes,theliberators,theordinarypeople,thebeggarsandthelike,alllikeitsinceitappeared.Undoubtedly,thewinecanbesaidasariddle.PeoplenomatterinChinaorinwesterncountriesallhavetheha
5、bitofdrinkingwine.Theyregarddrinkingwineasanindispensablepartoflife.Theformationwayofwinecultureisdifferentindifferentcountries.InChina,thewordforalcohol"jiu”isusedtorefertoalltypesofalcoholicbeverages.SincelongtimeagoChinahadhavethestoriesaboutDuKangwhoinventedthemethodofbrewingwine.Al
6、egendinwesterncountriesabouttheoriginofwineisalsospread.Thewineculturewasgraduallyformedaftertheappearingofwine.Thephrase"thewineculture"isputforwardbytherenownedeconomistprofessorLiinChina.In1994,Xiaojiachengsaidthatthewineculturereferredtotheintegrationofmaterial,technical,spiritual,c
7、ustom,psychological,andbehaviorphenomenonwhichgeneratedaroundthecenter.Whileweprideourselvesonthelonghistoryofwinecultureweonlytofindthatwedependexcessivelyonthetraditionalwineculture.Asaresultwecannotmakeanyinnovation.Thereisnodevelopmentandprogresswithoutinnovation.Inthiscase
