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1、TheWineCultureBetweenChinaandWesternCountriesAbstractThewine,whichplaysanimportantroleinthedailylife,isfamiliartohumanbeings.People’slifebecomescolorfulwithit.Asregardsthewineculture,thereexistsdifferencebetweenChinaandthewesterncountries.Therawmaterialanddrinkingcustomisdifferentintermsofgeog
2、raphy.Therealsoexistsimilarities.BothChinaandwesterncountrieshavesomebeautifullegendsabouttheoriginofwineandthesymbolwineofspirit,leadingtothebirthofromanticismandthedevelopmentofmainstreambelief.Thedevelopmentofworldwineculturedependsontheintercommunicationofdifferentnations.Thus,communicatin
3、gwithothernationsishelpfulandindispensabletothedevelopmentofwineculture.Threemethodscanbedonetopromoteintercommunication.Nowadays,asweknow,globalizationisinevitable,soistheintercommunicationofwineculturebetweencountries. IntroductionThewineasanobjectivesubstanceintheworldisintheshapeofwaterbut
4、ithasthecharacteroffire.Itwillbrightenthebrightandfoolthefool.People,suchastheemperors,theheroes,theliberators,theordinarypeople,thebeggarsandthelike,alllikeitsinceitappeared.Undoubtedly,thewinecanbesaidasariddle.PeoplenomatterinChinaorinwesterncountriesallhavethehabitofdrinkingwine.Theyregard
5、drinkingwineasanindispensablepartoflife.Theformationwayofwinecultureisdifferentindifferentcountries.InChina,thewordforalcohol"jiu”isusedtorefertoalltypesofalcoholicbeverages.SincelongtimeagoChinahadhavethestoriesaboutDuKangwhoinventedthemethodofbrewingwine.Alegendinwesterncountriesabouttheorig
6、inofwineisalsospread.Thewineculturewasgraduallyformedaftertheappearingofwine.Thephrase"thewineculture"isputforwardbytherenownedeconomistprofessorLiinChina.In1994,Xiaojiachengsaidthatthewineculturereferredtotheintegrationofmaterial,technical,spiritual,custom,psychological,andbehaviorphenomenonw
7、hichgeneratedaroundthecenter.Whileweprideourselvesonthelonghistoryofwinecultureweonlytofindthatwedependexcessivelyonthetraditionalwineculture.Asaresultwecannotmakeanyinnovation.Thereisnodevelopmentandprogresswithoutinnovation.Inthiscase