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1、浅谈跨国公司的本土化策略（Onlocalizationstrategyofmultinationalcorporations）WithChinabecomethelargestdevelopingcountry,Chinaeconomicdevelopmentnotonlystimulatetheemergenceofmoreandmorelocalenterprises,andlargeChinesemarketalsocontinuestoattractmoreandmoreforeigncompaniest
2、oentertheChinese,especiallymanylargemultinationalcompanieshavealsosetupfactoriesinchina.Forforeigncompanies,theyarefacedwiththelocalizationstrategyofhowtodomarketinginchina.AlargenumberofforeigncompaniestoenterChinaWiththedeepeningofChina'sexternaldevelopment
3、andthecontinuouscommitmentofChina'saccessiontotheworldtradeorganization,China'sinvestmentWiththecontinuousoptimizationoftheenvironment,China'shugedomesticmarketattractsmoreandmoreforeigncompaniestoenterchina.Bytheendof2003,morethan400oftheworld'stop500enterpr
4、iseshadinvestedinChina,with400researchanddevelopmentcentersestablishedinchina.Inthepasttwoyears,11multinationalcompaniesmovedtheirregionalheadquarterstoBeijing,and25movedtoShanghai.After20yearsofdevelopment,theproportionofforeign-fundedenterprisesinChinahasre
5、achedaveryhighlevel.1992wasthenewstartingpointofChina'sreformandopeningtotheoutsideworld.Atthattime,theindustrialoutputvalueofforeign-fundedenterprisesaccountedfor7.1%ofthecountry.By2002,ithadreached33.4%.Thatistosay,China'sindustrialoutputvalueof1/3isthe[1]c
6、reatedbyforeign-fundedenterprises.WiththefurtherrelaxationandimprovementofChina'sforeigninvestmentlawsandpolicies,foreigninvestmentintheindustry,regionalandfreedomwillbefurtherincreased,andmoreandmoreforeigncompanieswillobviouslyenterchina.Chineseintheworldec
7、onomyinthetideofunity,notonlyintoone,anditselfhasbecomeahugemarketforChineseandforeignenterprisesjointlystriveforthe.Two,thereasonsforlocalizationofforeigncompaniesTherearevariousreasonsformultinationalcorporationstocarryoutlocalizationmanagement,butthemainth
8、ingliesinthefollowing:1,thepressureofconsumerdemand.Manybusinessareashavestrongnationalorregionalcharacteristics,andtheyhavetomeetawiderangeofneedsConsumerdemand,therefore,requiresalocals
