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1、论公共关系在现代社会中的作用（Ontheroleofpublicrelationsinmodernsociety）CLCnumber:C912documentidentificationcode:AAbstract:thedevelopmentofpublicrelations,aftermorethan100yearsofdevelopment,graduallyformedandgraduallymature,andrecognizedbypeople.Publicrelationsnotonlyplayanimportantroleintherelationsh
2、ipbetweenindividualsandenterprises,butalsobetweencountries.Asacollegestudent,themasterofpublicrelationsetiquetteandimagebuilding,isequaltoholdakeytosuccessinlife.Keywords:development;importance;collegestudentsetiquetteFirst,prefacePublicrelationsreferstopublicrelationsreferstothesocialo
3、rganizationsbymeansofinformationdissemination,establishgoodpublicrelations,thesocialorganizationhasagoodsocialenvironment,establishagoodimageofthesocialscienceandartofmanagement.Publicrelationshasgonethroughmorethan100yearsofhistory,andhasbeendevelopingcontinuously.Newtheoriesappearcons
4、tantlyinmodernpublicrelations(publicrelations,publicrelations,publicrelationsandsuccessfulenterprisemanagement),publicrelationshasreceivedmoreandmoreattentiongraduallyfrompeopletotheenterpriseandtheenterprise,untilthedevelopmentbetweennations.Two.PublicrelationsresearchThemainfeaturesof
5、publicrelationsresearchmeans:manymethods,researchneedstheuseofsocialsurveyofpublicrelations,theresultsofthesurveyrequirementsoftheauthenticity,accuracyandreliabilityofthesystem,andintheseareasitisthesamewithotherresearch,butitalsohasitsowncharacteristics,isdifferentfromthegeneralsocials
6、urveyactivities.Publicrelationssurveysoftenusethefollowingmethods:Interviewmethod,whichisoneoftheoldestandmostconvenientmethodsofinvestigation.Investigatorsobtainedinformationthroughaplannedinvestigationandinterviewoftherespondents,andgenerallyadoptedtwo-waycommunication.Theinvestigator
7、scouldactivelycontroltheatmosphere,andthesuccessratewasrelativelyhigh;(two)observation,theinvestigatorsthroughtheireyesorotherways,directobservationandjudgmenttoobtaininformationonthesurveyrespondents,thebenefitisintherespondentsattheobservationsitetocollectalotofreal-timeinfor
