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1、Relevancetheoryandtouristmaterialstranslation1.IntroductionAsweallknow,Chinaisacountrywithanancientcivilizationdatedbacktoseveralthousandyears,whichisalsoendowedwithabundanttouristresources.Itsbrilliantancientcivilizationandbeautifulscenicspotcastanirresistiblecharmonthepeopleofthewh
2、oleworld.Nowadays,moreandmoreforeignerscometoChinatoknowmoreaboutthemysteriousorientalcountry.AccordingtoWorldTourismOrganization'sprediction,in2020,Chinawillbecomeatoptouristdestinationthroughoutthewholeworldwiththecapacityofhostingmorethan1.137billionforeigners(HongMing,2006:56).Wi
3、ththerapiddevelopmentoftourism,thetranslatedtouristmaterialsareplayingamoreandmoreimportantrole.Nowadays，Englishbecomesaglobelanguage,soinmostcase,EnglishtranslationofChinesetouristmaterialsisthewayforChinatopublicizetotheoutsideworld.However,thequalityofcurrenttranslatedtouristmater
4、ialsisnotsosatisfyingasevidencedbyvastexamplesofmistakes.Spellingandgrammarmistakes,omissionoftheinformation,culturaldislocationcausingthefailuretoconveytheconnotationofChineseversions,improperuseofthewordsandphrase,toomuchuseofChinesePinyin,andChinglishexpressionsandredundancy,which
5、arethemajormalpracticesofcurrenttourismtranslation(WangNing,2005:137-138).ItiswellknownthatthesuccessfulC/Etourismtranslationwillappealtomorepotentialforeigntouristsandpersuadethemtomoveintoaction.Onthecontrary,thetranslationswithabovemalpracticesnotonlypreventthemfromobtainingtheuse
6、fulinformationabouttheirexpectedtouristdestinationbutalsovandalizetheirimageforitandultimatelymaystymiethehealthydevelopmentofthewholetourism.Tourismtranslation,becauseofitsparticularity,diversityandcomplexity,isstillnotmasteredbythetranslators.ThefutureofChina'stouristindustryisbrig
7、ht,butthecurrentsituationisdifficult.Consequently,thetouristmaterialstranslationneedstheoreticalinnovationandbreakthroughurgently.Relevancetheory,asanewlinguistictheory,hasapowerfulexplanationcapacity21fortranslation,noexceptionoftouristmaterialstranslation.Thispaperusestherelevancet
8、heorytoguide
