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1、Relevancetheoryandtouristmaterialstranslation1.IntroductionAsweallknow,Chinaisacountrywithanancientcivilizationdatedbacktoseveralthousandyears,whichisalsoendowedwithabundanttouristresources.Itsbrilliantancientcivilizationandbeautifulscenicspotcastanirresistiblecharmont
2、hepeopleofthewholeworld.Nowadays,moreandmoreforeignerscometoChinatoknowmoreaboutthemysteriousorientalcountry.AccordingtoWorldTourismOrganization'sprediction,in2020,Chinawillbecomeatoptouristdestinationthroughoutthewholeworldwiththecapacityofhostingmorethan1.137billionf
3、oreigners(HongMing,2006:56).Withtherapiddevelopmentoftourism,thetranslatedtouristmaterialsareplayingamoreandmoreimportantrole.Nowadays，Englishbecomesaglobelanguage,soinmostcase,EnglishtranslationofChinesetouristmaterialsisthewayforChinatopublicizetotheoutsideworld.Howe
4、ver,thequalityofcurrenttranslatedtouristmaterialsisnotsosatisfyingasevidencedbyvastexamplesofmistakes.Spellingandgrammarmistakes,omissionoftheinformation,culturaldislocationcausingthefailuretoconveytheconnotationofChineseversions,improperuseofthewordsandphrase,toomuchu
5、seofChinesePinyin,andChinglishexpressionsandredundancy,whicharethemajormalpracticesofcurrenttourismtranslation(WangNing,2005:137-138).ItiswellknownthatthesuccessfulC/Etourismtranslationwillappealtomorepotentialforeigntouristsandpersuadethemtomoveintoaction.Onthecontrar
6、y,thetranslationswithabovemalpracticesnotonlypreventthemfromobtainingtheusefulinformationabouttheirexpectedtouristdestinationbutalsovandalizetheirimageforitandultimatelymaystymiethehealthydevelopmentofthewholetourism.Tourismtranslation,becauseofitsparticularity,diversi
7、tyandcomplexity,isstillnotmasteredbythetranslators.ThefutureofChina'stouristindustryisbright,butthecurrentsituationisdifficult.Consequently,thetouristmaterialstranslationneedstheoreticalinnovationandbreakthroughurgently.Relevancetheory,asanewlinguistictheory,hasapowerf
8、ulexplanationcapacity21fortranslation,noexceptionoftouristmaterialstranslation.Thispaperusestherelevancetheorytoguide
