aids education and social practice

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1、AWalkinthePark:FramesandPositioninginAIDSPreventionOutreachamongGayMeninChinaAearlierversionofthispaperwasdeliveredattheGeorgetownUniversityRoundtableonLanguagesandLinguistics,March8,2001(Jones2001a).ThesamedataisalsodiscussedinmyPhD.dissertation(Jones2001b).RodneyH.Jon

2、esCityUniversityofHongKongAbstractThispaperexplorestheinteractionalnegotiationofidentityinthedistributionofAIDSpreventionmaterialstogaymeninpublicparksinChinaandhowthisnegotiationaffectsthewaypeoplerespondtoAIDpreventionmessages.Datafromtheobservationofan‘unofficial’AID

3、SeducatordistributingmaterialsinBeijingparksin1996isanalyzedusinginteractionalsociolinguisticprinciplesdevelopedbyScollon(1997)inhisstudyofhandinginpublicplaces.Theanalysisrevealshowcomplexthenegotiationofidentityinsuchsituationsis,requiringparticipantstotakeupmultiplep

4、ositionsinmultiple,overlappingframesofactivity.ThewaystheAIDSeducatorandhistargetsmanagetheshiftsinframingandpositioningdemandedbythesituationplaysanimportantroleindetermininghowsuccessfullytheAIDSeducatorwasisindeliveringhismessageandmakinghistargetsbelieveitisrelevant

5、tothem.AIDSEducationandSocialPracticeTheeffectivenessofhealthpreventionmessagesdependsnotjustonthecontentofthemessages,butalsoonhowtheyaredeliveredandtheidentitiesthatthosewhodeliverthemclaimforthemselvesandimputeontotheirtargets.Thiscanbeeasilyseeninthethreepicturesbel

6、owwhichportraythedeliveryofinformationaboutHIV/AIDSoncitystreetsinChina.Fig.1Fig.2Fig.327Thefirstpicture(fig.1),fromtheBeijingReview(Cui1997)showsadoctorextendingherhand,whichcontainsasheathofpapers,overarowofexhibitionboards.Nootherhand,however,isseenextendingfromtheop

7、positesideofthepicturetoacceptheroffer.Heridentityasa‘preventionexpert’issignaledbyherdresswhichincludesawhitecoatandsurgicalmask,andinmanywaysthepracticeofhandinginwhichsheisengagedisdependentontheidentitysheclaimsthoughhercostume.Theactivityisframedasanexchangeofmedic

8、alinformation,notunlikeaclinicalconsultation,and,asinmostinteractionofthiskind,theboundarybetween‘expert’and‘n