目的论视角下英语商标的翻译毕业论文

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1、毕业设计（论文）说明书TheTranslationofEnglishBrandNameonthePerspectiveofSkopostheorie目的论视角下英语商标的翻译TheTranslationofEnglishBrandNameonthePerspectiveofSkopostheorieDaiWeiUndertheSupervisionofZhangRuisiSubmittedinPartialFulfillmentoftheRequirementsfortheDegreeofBachelor

2、ofArtsSchoolofInternationalStudiesHunanInstituteofTechnologyJune2015ContentsAbstract1Introduction2Chapter1IntroductiontotheSkopostheorie31.1TheDevelopmentProcessofSkopostheorie31.2RulesofSkopostheorie5Chapter2TranslationofEnglishBrandNames82.1FeaturesofEn

3、glishBrandNames82.2TheNecessityofEnglishBrandNameTranslation92.2.1PromoteEconomicandSocialDevelopment102.2.2StrengthenCulturalCommunication122.2.3EnhanceInternationalCompetitiveness13Chapter3TheMethodsandPrinciplesofEnglishBrandNameTranslation143.1ThePrin

4、ciplesofEnglishBrandNameTranslation153.1.1ThePrincipleof“DoastheRomansdo”163.1.2ThePrincipleofAssociation173.1.3ThePrincipleofConcision183.2TheMethodsofEnglishBrandNameTranslation193.2.1LiteralTranslation203.2.2FreeTranslation213.2.3Transliteration223.2.4

5、ZeroTranslation23Chapter4SomeTypicalIssuesShouldBeNoticedintheProcessofEnglishBrandNameTranslation24344.1PayAttentiontotheDiversityofCultureinDifferentCountriesorRegions254.2EnhancetheAestheticTaste264.3HighlighttheProductFeature27Conclusion28Bibliography

6、29Acknowledgements3034TheTranslationofEnglishBrandNameonthePerspectiveofSkopostheorieDaiWeiAbstract:Brandisaspeciallanguagesymbol;alsoitisafavorableinstrumentwhenenterprisesparticipateininternationalcompetitions.Asuccessfulpropagandaofbrandforenterprisesh

7、asinestimableeffectsonmarchingintotheinternationalmarketandachievingsalestargets.OntheperspectiveofSkopostheoriewhichisoneofthecoretheoriesofGermanfunctionalism,combiningparticulartranslationsofEnglishbrandnameswhichusedforprobingintotheprinciplesandmetho

8、dsofthetranslationofEnglishbrandnames,thisarticleindicatesthepracticalsignificantandsomethingshouldbenoticedinthestudyofthetranslationofEnglishbrandnames.Keywords:brand;Skopostheorie;translation;principleandmethod摘要