目的论视角下英语商标的翻译

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1、毕业设计（论文）说明书TheTranslationofEnglishBrandNameonthePerspectiveofSkopostheorie目的论视角下英语商标的翻译TheTranslationofEnglishBrandNameonthePerspectiveofSkopostheorieDaiWeiUndertheSupervisionofZhangRuisiSubmittedinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorofArtsSchoolofInternational

2、StudiesHunanInstituteofTechnologyJune2015ContentsAbstract1Introduction2Chapter1IntroductiontotheSkopostheorie31.1TheDevelopmentProcessofSkopostheorie31.2RulesofSkopostheorie5Chapter2TranslationofEnglishBrandNames82.1FeaturesofEnglishBrandNames82.2TheNecessityofEnglishBrandNameTrans

3、lation92.2.1PromoteEconomicandSocialDevelopment102.2.2StrengthenCulturalCommunication122.2.3EnhanceInternationalCompetitiveness13Chapter3TheMethodsandPrinciplesofEnglishBrandNameTranslation143.1ThePrinciplesofEnglishBrandNameTranslation153.1.1ThePrincipleof“DoastheRomansdo”163.1.2T

4、hePrincipleofAssociation173.1.3ThePrincipleofConcision183.2TheMethodsofEnglishBrandNameTranslation193.2.1LiteralTranslation203.2.2FreeTranslation213.2.3Transliteration223.2.4ZeroTranslation23Chapter4SomeTypicalIssuesShouldBeNoticedintheProcessofEnglishBrandNameTranslation244.1PayAt

5、tentiontotheDiversityofCultureinDifferentCountriesorRegions254.2EnhancetheAestheticTaste264.3HighlighttheProductFeature27Conclusion28Bibliography29Acknowledgements30TheTranslationofEnglishBrandNameonthePerspectiveofSkopostheorieDaiWeiAbstract:Brandisaspeciallanguagesymbol;alsoitisa

6、favorableinstrumentwhenenterprisesparticipateininternationalcompetitions.Asuccessfulpropagandaofbrandforenterpriseshasinestimableeffectsonmarchingintotheinternationalmarketandachievingsalestargets.OntheperspectiveofSkopostheoriewhichisoneofthecoretheoriesofGermanfunctionalism,combi

7、ningparticulartranslationsofEnglishbrandnameswhichusedforprobingintotheprinciplesandmethodsofthetranslationofEnglishbrandnames,thisarticleindicatesthepracticalsignificantandsomethingshouldbenoticedinthestudyofthetranslationofEnglishbrandnames.Keywords:brand;Skopostheorie;translatio

8、n;principleandmethod摘要：商标是