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ID:8224081
大小:2.31 MB
页数:10页
时间:2018-03-10
《密歇根大学-2017美国汽车行业满意度调查报告(英文)-2017.8.29-10页》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、ACSIAmericanCustomerSatisfactionIndex®ABOUTACSIAutomobiles&LightVehicles81-1.2%TheAmericanCustomerSatisfactionIndex(ACSI®)isanationaleconomicindicatorofcustomerevaluationsofthequalityofproductsandservicesavailabletohouseholdconsumersintheUnitedStates.TheACSIusesdatafromin
2、terviewswithroughly180,000customersannuallyasinputstoaneconometricmodelforAugust29,2017analyzingcustomersatisfactionwithmorethan300companiesin43industriesand10economicsectors,includingvariousservicesoffederalandlocalgovernmentagencies.ACSIAUTOMOBILEACSIresultsarereleasedt
3、hroughouttheyear,withallREPORT2017measuresreportedonascaleof0to100.ACSIdatahaveproventobestronglyrelatedtoseveralessentialindicatorsofmicroandmacroeconomicperformance.Forexample,firmswithhigherlevelsofINDUSTRYRESULTSFOR:customersatisfactiontendtohaveAutomobiles&LightVehic
4、leshigherearningsandstockreturnsrelativetocompetitors.StockportfoliosbasedoncompaniesthatshowstrongperformanceinACSIdeliverexcessreturnsinupmarketsaswellasdownmarkets.Atthemacrolevel,customersatisfactionhasbeenshowntobepredictiveofbothconsumerspendingandGDPgrowth.©2017ACS
5、ILLC.ALLRIGHTSRESERVED.ACSIACSIAutomobileReport2017CustomerSatisfactionChallengesforDetroitCustomersatisfactionwithautomobilesandlightvehiclesslips1.2%toascoreof81ontheAmericanCustomerSatisfactionIndex’s(ACSI®)scaleof0to100.Ayearago,theindustryimproveddriversatisfactionan
6、dsaleswereatrecordhighs.Thisyear,demandseemssomewhatsaturated,andtotalcarsalesaredown11.4%forthefirsthalfof2017.So,too,iscustomersatisfactionfortheindustry,althoughindividualnameplatespostmoregainsthanlosses.Amongthe25automakerstrackedbytheACSI,12improvefromayearagoandonl
7、y8platesdecline—4ofwhicharedomesticbrands.Foreign-madevehiclescontinuetohavethehighestdriversatisfactionand77%oftheabove-averagenameplatesintheACSIareimports.Manyforeign-madecarsarenotpartofthecustomersatisfactiondownturnfortheindustry,andEuropeanautomakersmatchJapanesean
8、dKoreanmanufacturerswithanACSIscoreof82.ThegapbetweeninternationalanddomesticautomakerswidensasU
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