视频广告区块链报告

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1、BlockchainforVideoAdvertising:AMarketSnapshotofPublisherandBuyerUseCasesFebruary2018©2018InteractiveAdvertisingBureau©2018InteractiveAdvertisingBureauTableofContentsExecutiveSummary–BlockchainforVideoAdvertising:AMarketSnapshotofPublisherandBuyerUseCases....................................

2、.............................................................................3SectionOne:Introduction.........................................................................................................3WhatisBlockchain?..................................................................

3、.............................................4HowDoesBlockchainWork?.................................................................................................4Keyterms....................................................................................................................

4、.............5SectionTwo:BlockchainforBusiness....................................................................................6TheBenefitsofBlockchain....................................................................................................7SectionThree:BlockchainUseCasesinAd

5、vertising............................................................8DigitalAdvertising...................................................................................................................8Ads.txtPlus...........................................................................

6、...............................................8XCHNG,broughttoyoubyKochava.................................................................................9NYIAX................................................................................................................................

7、..10SectionFour:UseCaseSnapshot–BlockchainandVideoAdvertising(Digital,OTT,andUnifiedVideo)............................................................................................................................11MadHiveProofofConceptInterface:.............