正文描述:《2016富媒体广告和视频广告报告(英文)-10页》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、RichMediaandVideoBenchmarksH12016Asoneoftheleadingadmanagementplatformsintheworld,Sizmekhasaccesstoanextraordinaryknowledgebase.InordertocompileRichMediaandVideoBenchmarksH12016,SizmekResearchanalyzed21uniqueformats,morethan2,500uniqueunitsizecombinations,over1.3millionindi
2、vidualads,andhundredsofbillionsofimpressionsservedviatheSizmekplatformduringthefirsthalfof2016.Here,SizmekResearchcompiledkeybenchmarksacrossawidearrayofformats,verticals,andregionsofthemostimportantmetricsadvertisersneedtoknowaboutforcampaignperformance.Withthesebenchmarks
3、,you’llbeabletofindoutanswerstokeyquestions,suchas:•Didmybannercampaignoutperformmyregion’sbenchmarks?•AmIseeingaliftinengagementratesformyrichmediacampaignsversusmystandardbannercampaigns?•Formyvertical,howoftenshouldIexpectmyaudiencestostartwatchingmyvideo?•Howoftenshould
4、Iexpectmyvideostobeviewedtocompletion?RichMediaandVideoBenchmarksH12016providesup-to-datebenchmarksforengagementacrossregionsandverticalstohelpadvertisersestablishstartingpointstowardknowinghowtheircampaignsareperforming.©2016SizmekInc.Allrightsreserved.RichMediaEngagementR
5、ichmedia’sabilitytoengageusersisrenownedandprovidesnumerouswaysforconsumerstointeract.Thoughmanyrichmediabannersprovidecalls-to-action(sometimesevenmorethanone,includingclickthroughsorenticementsviaanimationorhigh-resolutionimagery),richmedia’smaingoalisoftenforuserstoengag
6、eusersrightthenandtherewithoutleavingthepage.Thisiswhyit’simportanttolookatoveralluniqueinteractionratesforrichmedia,notjustclickthrough.Withrichmedia,abrandhasmanymoreoptionstoengageauserintoactionthanjustclickthoughs.RichMediaStandardBannerLiftinRegionRichMediaCTRUniqueCT
7、REngagementInteractionsGlobal0.16%0.27%1.19%7.44XNorthAmerica0.14%0.21%1.13%8.07XLatinAmerica0.25%0.17%0.84%3.36XEurope0.14%0.35%1.48%10.57XMiddleEast+0.19%0.34%0.74%3.89XAfricaANZ0.08%0.08%0.52%6.50XEastAsia0.12%0.36%0.76%6.33XSouthAsia0.28%0.35%1.47%5.25XFindingsGlobally,
8、richmedialiftedengagement7.44timesmorethanstandardbanners.Richmediaimpactsregionsl
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