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1、e-CommerceDeutscheBankMarketsResearchAsiaIndustryDateNorthAmerica12October2017e-CommerceTMTIndustryUpdateInternetKeyTakeawaysfromShoptalkEuropeLloydWalmsleyKeyTakesResearchAnalystEarlierthisweekweattendedShoptalkEurope,wherekeydiscussionsrevolvedaroundhowanomnichan
2、nelpresence;improvinglogistics;andleverageof+1-212-250-7063technologicaladvancementssuchasAI,naturallanguageprocessing(voice),HanJoonKimimagerecognition(pictures,video),chatbots,AR,VR,andcloudcansignificantlyResearchAnalystimprovethecustomereCommerceexperiencesandma
3、teriallyreducefriction+852-22036157duringthediscoveryandbuyingstages.Inourview,the“customer”wasclearlyfrontandcenterattheeventregardlessofwhomwespokewith.OurkeyKunalMadhukartakeawaysare1)thereisanunderstandingthatalldecisionsneedtorevolveResearchAssociatearoundthec
4、onsumer,2)anomnichannelstrategyisbeneficialandcouldbe+1-212-250-0237criticalincertaincategoriesandmarkets,3)AIunderpinsrecenttechnologicalbreakthroughsthathavethepotentialtotransformretail,and4)dataremainsMattDiamond,CFAakeychallengefortraditionalretailersandbrands.
5、WecameawayfromtheResearchAssociateconferenceincrementallymorepositiveonAmazon,eBay,andAlphabet,+1-415-617-3345companiesleadingthechangeineCommerce.ChrisKuntarichConsumershouldbethefocusofbusinessdecisionsResearchAssociatePerGoogle,ifwearebeingmorecustomer-centric,t
6、henthecustomeristhe+1-904-520-4899channel(notonlineoroffline).TheuniversalbeliefattheeventwasthatSethGilberttheconsumer,andthecustomerexperience,shouldbethefocalpointofallbusinessdecisions.WhethertheretailercanofferthebestexperienceusinganResearchAssociateomnichannels
7、trategyorAI-supportedtechnology,isonlyameanstoreachthe+1-212-250-1268enduser.GregVlahakisResearchAssociate■Amazon:settingtheindustry'space.Amazon’sobsessionswith+1-212-250-7149providing“customerdelight”resonatedattheevent:nearlyeveryonetalkedabouthowthecustomershou
8、ldbetheprimaryfocusinanyToppicksbusinessdecision.AmazonledthediscussionwithAmazonNow(a1-toAlibaba(BABA.N),USD184.69Buy2-hourdeliverymodel),whichs
