plumchoice-2016年智能设备普及报告（英文）-2017-19页

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1、2016:YearoftheSmartDeviceIoTAdoptionBenchmarkReport2016:YearoftheSmartDevice︲1ContentsExecutiveSummary2KeyInsights3SmartDeviceOwnership&Awareness4WhatAreTheyBuying?6PlansforFutureSmartDevicePurchases9HelpisNeeded13AbilitytoUseDevicesImpactsBrandLoyalty16Conclusion17Methodology1

2、82016:YearoftheSmartDevice︲2ExecutiveSummarySmarthomedevicespromisetomakeconsum-Consumersaremoreawareofandpayingcloserers’livesbetterinvirtuallyeverywayimaginable.attentiontothepossibilityofsmarthomeprod-Thisincludeseverythingfrommakingourhomesuctsimprovingtheirlives.Theycontin

3、uetolookmoreenergyefficient,tohelpingusmeetourforwaystointegratesmarthomedevicesintohealthandfitnessgoals,toaccessingtheInter-theirincreasinglyconnectedlives,andbecomenetandvideocontentwheneverwewantit.“smarter”abouthowtheycaninstallandusethesedevicesthemselves.Forthesesmarthom

4、edevicestodeliveronthispromise,theyneedtomeetconsumers’Thisbenchmarkstudy,sponsoredbyPlum-expectationsforseamlessuserexperiencesChoiceandtheZ-WaveAlliance,helpsdevicethatprovideatangiblebenefitorenjoyment.makersandtheirpartnersunderstandwhichTheseoptimaluserexperiencesdifferent

5、iateconnectedandsmarthomedevicesaremostproductsintoday’snoisyconnectedandoftenpurchased,whyconsumersarepurchas-smartdevicemarkets–andtheymakeoringthem,andwhattheirexpectationsareforbreakbrandsuccess.serviceandsupportfrombrands.Thegoodnewsisthat,in2016,thepaceofconsumeradoptiono

6、fsmarthomedevicestookaquantumleapforward,andtheindustryisripewithopportunity.IHSMarkitpredictsthat80mil-lionsmarthomedevicesweredeliveredaroundtheglobein2016.Thisisa64%increasefromtheyearprior.2016:YearoftheSmartDevice︲397%ofconsumerssaytheyknowwhatasmartdeviceis.The%ofconsumer

7、swhosaidtheyownasmartdevicegrewbyafactorof79%reportowningasmartdevice.2.5timesbetween2015and2016.SmartSmokeDetectors250%YoYDeviceslikeappliances,watchesandgrowthlights,areshowingdouble-digitgrowthSmartandadoptionyear-over-year.Appliances267%YoYgrowthAmajority(36%)ofconsumerssti

8、llreportowningatotaloffourtosixofthesedevices.ThisWhil