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1、MarketingtoMillennials2016
2、Page1MARKETINGTOMILLENNIALS2016Severalrecentstudieshaveshownthatmillennialsarelessbrandloyalthanprecedinggenerations.ArecentDaymonWorldwideglobalstudy1showedthatonly29%ofmillennialsusuallybuythesamebrand,comparedwith35%ofGenXers.Fu
3、rthermore,anAccenturestudyfromlastyearshowedthatmillennialschangebanksmorethantwiceasoftenasotherconsumers.2Asaresultofthislackofbrandloyalty,itiscriticalformarketerstounderstandhowtoreachthemillennialgeneration.Fluentconductedanationwidesurveyof1,769millenn
4、ialsand1,191non-millennialstobetterunderstandmillennials’deviceusageandinteractionwithvariousdigitalmediachannels,andtheirrelationshiptoimpactingpurchasingdecisions.1DaymonWorldwide,“TheNextWorld:HowMillennialsWillShapeRetail”,June20,20162TheFinancialBrand,M
5、ay12,20153DaymonWorldwide,IbidMarketingtoMillennials2016
6、Page2SOMEOFTHEKEYFINDINGSINCLUDE:SmartphonesarethemostpopulardevicewithWhilestillthetopnetwork,Facebookisfarlessinfluentialmillennialsas7in8millennialsownone.withmillennialsthanitiswitholdergenerations
7、.Theyspendthehighestproportionoftheironlinetime43%ofmillennialssayFacebookisthesocialmediausingtheirsmartphones(51%spendallormostoftheirplatformtheyusemostoften,comparedwith61%ofnon-onlinetime)andusethemtomakepurchasesasmuchasmillennials.Amongtheyoungestcoho
8、rtofmillennials,18-anyotherplatform(49%atleastmonthly).24yearolds,othernetworksincludingYouTube,Instagram&SnapchathavenearlycaughtuptoFacebook.Despitethedominanceofsmartphones,computersremainanimportantpurchasedeviceformillennials.Promotionalemailswerethemos
9、teffectivedigitalNearly1in3(32%)millennialsusecomputerstomakeadvertisingmediumaskedaboutinthesurveyatpurchasesatleastweekly.However,youngermillennials,influencingmillennialpurchasedecisions.aged18-24,usecomputerslessoftentomakepurchasesOver2in3(68%)ofmillenn
10、ialssaidthatpromotionalthantheiroldercounterparts.emailsimpactedtheirpurchasedecisionsatleastonafewoccasions.Millennialsownsmartwatchesatnearlytwicetherateofthegeneralpopulation.Millennialsshows
