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1、e-ConomySEASpotlight2017UnprecedentedgrowthforSoutheastAsia’s$50BinterneteconomyIntroductionScopeGoogleandTemasekreleased“e-ConomyTheresearchcoversfourkeysectorsoftheSEA–Unlockingthe$200BdigitalopportunityinterneteconomywithsignificantbusinesssizeinSout
2、heastAsia”inMay2016,sheddinglightandgrowth:travel(flights,hotels),media(ads,onthefastgrowinginterneteconomyinthegaming),ridehailingande-commerce(first-handregion.Google-Temaseke-ConomySEASpotlightgoods).Itdoesnotincludeothersectorsofthe2017aimstohighlig
3、htthemostsignificantinterneteconomysuchaseducation,entertainment,consumertrendsobservedin2017,toidentifyhealth,andfinancialservicesthatarestillinindustrysegmentsandkeyplayersexperiencingearlystageofdevelopmentandmonetizationacceleratedgrowth,andtodiscus
4、sprogressinSoutheastAsia.Theresearchcoversthesixmadeinsolvingecosystemchallenges.largestmarketsinSoutheastAsia:Indonesia,Malaysia,Philippines,Singapore,Thailand,andVietnam.SourcesAcknowledgementsTheresearchleveragesproprietaryGoogledata,Google-Temaseke-
5、ConomySEAisajointTemasekresearch,expertinterviews,andsecond-researchinitiativeledbyGoogleandTemasek.arydatasourcestoprovidebestavailableEricSalmon&PartnersandTrellisNetworkestimatesofindustrymetricsandtrends.Allcontributedperspectivesonthetalentchalleng
6、e.monetaryvaluesareexpressedinUSdollarsGoldenGateVenturesandMonk’sHillVenturesunlessspecifiedotherwise.providedadditionalinsightsonfundraisinginSoutheastAsia.21UnprecedentedgrowthforSoutheastAsia’s$50BinterneteconomyGoogle-Temaseke-ConomySEA,releasedinM
7、ay2016,highlightedSoutheastAsiaastheworld’sfastestgrowinginternetregion,withanexistinginternetuserbaseof260millionprojectedtogrowto480millionusersby2020.Intheresearch,wepredictedthatSoutheastAsia’sinterneteconomywillgrowto$200Bby2025drivenmostlybythegro
8、wthofonlinetravel,e-commerce,andonlinemedia.Furthermore,weestimatedthattobuilda$200BSoutheastAsianinterneteconomy,$40-50Binvestmentswouldberequiredinadecade.Inadditiontofunding,thekeychallengestorealizethegrowthpotentialincludeda
