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1、e-ConomySEA2018SoutheastAsia’sinterneteconomyScopee-ConomySEAisamulti-yearresearchprojectbyGoogleandTemasektoshedlightontheinterneteconomyinSoutheastAsia.Thisyear’sresearchcoversfourkeysectorsoftheinterneteconomy:OnlineTravel(Flights,Hotels,VacationRen
2、tals);OnlineMedia(Advertising,Gaming,SubscriptionMusicandVideoonDemand);RideHailing(Transport,FoodDelivery);ande-Commerce(First-HandGoods).Itdoesnotincludeothersectorsoftheinterneteconomythatarestillintheearlystagesofdevelopmentorlackreliabledatasource
3、s,suchasEducation,FinancialServices,Healthcare,andSocialCommerce.OurresearchcoversthesixlargestmarketsinSoutheastAsia:Indonesia,Malaysia,Philippines,Singapore,Thailand,andVietnam.AllmonetaryvaluesareexpressedinU.S.dollarsunlessspecifiedotherwise.Ackno
4、wledgmentsWewouldliketoacknowledgetheinsightssharedbyinterneteconomycompaniesandindustryexpertswhoparticipatedinthisresearch,particularlythecontributionofteamsatGoldenGateVentures,Monk’sHillVentures,Openspace,Wavemaker,andJungleVenturesforprovidingdata
5、andinsightsonventurecapitalinvestmentsinSoutheastAsia.Sourcese-ConomySEAleveragesGoogleConsumerBarometer,Temasekresearch,industryexpertinterviews,andthird-partysources,toprovidethebestavailableestimatesandprojectionsoftheinterneteconomymetricsandtrends
6、.Introducinge-ConomySEA2018InMay2016,GoogleandTemasekreleased“e-ConomySEA—Unlockingthe$200BdigitalopportunityinSoutheastAsia,”afoundationalresearchstudythatshedlightonthefast-growinginterneteconomyintheregion.Inthatresearch,wepresentedSoutheastAsiaasth
7、eworld’sfastest-growinginternetregion,withanexistinginternetuserbaseof260millionusers.WepredictedthatSoutheastAsia’sinterneteconomywouldgrowto$200billionby2025,drivenprimarilybythegrowthofonlinetravel,e-commerce,andonlinemedia.Wealsoestimatedthatinorde
8、rtoachievethatgoal,investmentsofapproximately$40to$50billionwouldberequiredoveradecade.InNovember2017,wefolloweditupwith“e-ConomySEASpotlight2017—UnprecedentedgrowthforSoutheastAsia’s$50Binterneteconomy.”There,wehighlightedsomeofthemost
