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1、Introducinge-ConomySEA2018InMay2016,GoogleandTemasekreleased“e-ConomySEA—Unlockingthe$200BdigitalopportunityinSoutheastAsia,”afoundationalresearchstudythatshedlightonthefast-growinginterneteconomyintheregion.Inthatresearch,wepresentedSoutheastAsiaastheworld’sfaste
2、st-growinginternetregion,withanexistinginternetuserbaseof260millionusers.WepredictedthatSoutheastAsia’sinterneteconomywouldgrowto$200billionby2025,drivenprimarilybythegrowthofonlinetravel,e-commerce,andonlinemedia.Wealsoestimatedthatinordertoachievethatgoal,invest
3、mentsofapproximately$40to$50billionwouldberequiredoveradecade.InNovember2017,wefolloweditupwith“e-ConomySEASpotlight2017—UnprecedentedgrowthforSoutheastAsia’s$50Binterneteconomy.”There,wehighlightedsomeofthemostsignificantindustrytrends,suchastheboomofe-commercema
4、rketplacesandridehailingservicesaswellastheaccelerationofventurecapitalinvestmentsintheregion.Wealsodiscussedtheencouragingprogressmadebyecosystemplayersinaddressingchallengesthatconstraintheinterneteconomyfromreachingitsfullpotential,suchastheavailabilityofhomegr
5、owntechtalent,digitalpaymentsolutions,last-milelogisticsinfrastructure,high-speedinternetaccess,andconsumertrust.CopingwiththecontinuousdevelopmentofSoutheastAsia’sinterneteconomyecosystem,“e-ConomySEA2018—SoutheastAsia’sinterneteconomyhitsaninflectionpoint”includ
6、essectorsoftheinterneteconomynotcoveredinourpreviousresearch,suchasOnlineVacationRentals(OnlineTravel),SubscriptionMusic&VideoonDemand(OnlineMedia),andOnlineFoodDelivery(RideHailing).ThesesectorshaveachievedsubstantialadoptionamongSoutheastAsianusers,resultinginsi
7、gnificantbusinesssizeandgrowth.Supportedbytheincreasingavailabilityofaffordablesmartphonesandtherolloutoffasterandmorereliablemobiletelecommunicationservices,SoutheastAsia’sinternetuserbasecontinuedtogrowin2018.Therearemorethan350millioninternetusersacrossIndonesi
8、a,Malaysia,Philippines,Singapore,Thailand,andVietnaminJune2018—90millionmorethanin2015.Also,withmorethan90%ofSoutheastAsiansconnectingtotheinternetprima