2017年世界出版趋势报告（英文）-40页

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1、2017WORLDPRESSTRENDS!isavailablethrough!custom!annual!reports!report!database!www.wptdatabase.org!WORLDPRESSTRENDSdatapartnersOURTrustisShifttoPush-backCONVERSATIONtheNewLoyaltyagainstadTODAYCurrencyCommunitytech&theDuopolynewspaperworldvincentpeyregneGlobalnewspaperrevenue2012-2016Audiencerevenu

2、es$86bnAdvertisingrevenues$68bnSource:WPTAnalysis,E&Y,Zenith,PwCGlobalEntertainmentandMediaOutlook:2016-2020DigitalJournalism–WavesofDisruption1Portals1990–19972Search1997–20063Social2006–2015STORIESASA4SERVICEOURCONVERSATIONTrust1TODAYATTENTIONistheOLDcurrencyTRUSTistheNEWONETotalFacebookEngagem

3、entsintheUSforTop20ElectionStoriesMAINSTREAMNEWSFAKENEWS*Engagementreferstothetotalnumberofshares,reactionsandcommentsforapieceofcontentonFacebook.Source:FacebookdataviaBuzzSumoTraditionalmediashowssteepestdeclineintrustPercenttrustineachsourceforgeneralnewsandinformationSearch6462engines61Tradit

4、ional57mediaOnline-only51media464441Socialmedia201220132014201520162017Source:EdelmanTrustBarometer2017.33,000respondentstotal,28countries2016TheinversionofinfluenceInfluenceof85%populationAuthority48Trustindex+MassInfluencepopulation!12ptGapAuthorityof15%populationInformed60Trustindexpublic!>2015So

5、urce:EdelmanTrustBarometer20172017TrustgapwidensMasspopulationrejects“establishedauthority”Authority+MasspopulationhasnowInfluenceinfluenceandauthority15ptGapEstablishmentleftemptyhandedSource:EdelmanTrustBarometer2017MAKEOURNEWSGREATAGAINCollaborations=scaleScale=controlofcustomerrelationshipsGlob

6、alnewspaperdigitalcirculationrevenues2012/2016+28%+31%+43%+69%Source:PwCGlobalEntertainment&MediaOutlook:2016-2020SnapshotofDigitalSubscriptionsuccessstoriesSource:WAN-IFRAGlobalAdvisoryOURCONVERSATIONCOMMUNITY2TODAY“NEWSNEEDSTOBEABUSINESSTHATBUILDSVALUEFORTHECOMMUNITIESITSERVESANDSUSTAINSITSELFA

7、SARESULTOFTHATVALUE.”–JeffJarvisGlobalnewspapertraditionalrevenuesources2012/2017CAGR-2%167326164091160754157552154191US$millionatcurrentpricesSource:WPTAnalysis,ZenithOptimediaandPwCGlobalEntertainmentandMediaOutlook: