2017年美国消费者报告

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1、VOLUME3TOTALCONSUMERREPORTCopyright©2017TheNielsenCompany(US),LLC.AllRightsReserved.WELCOMEWhilewe’veescapedtheworstoftheslowdownfromearly2017,thatdoesn’tmeanwecanlosemomentuminthepursuitofgrowthintoday’sflatmarketconditions.CHRISMORLEYTheU.S.fast-movingconsumergoods(FMCG)indus

2、tryisnolessPresident,FMCGandRetailcompetitive,norisitlikelythatfuturegrowthwillbearrivedatwithease.NielsenThatsaid,thesearchforwhitespaceopportunityandthefightforshareofconsumers’walletsisstillwithinreach.It’sjustamatterofcarefulguidanceinselectingthemovestoprimeoptimalsuccess.

3、That’swhatweandourConnectedPartnershopetosupportasyouheadintothenewyearandbeyond.Yousee,growthisachievable,it’sjusthardertofindthanitmayhavebeeninpast.Traditionalcategoricalbarriersacrosstheindustryarefading.Withtheriseofhealthfulingredientsstrategicallyplacedinconsumables,orth

4、euseofsuperfoodsinnaturalailmentremedies,socollidestheworldsofhealthandpackagedfoods.Theexpandedcompetitivesetsacrosscenterofstoreandfreshfoodsareanotherexample.Fromagavenectartokefir,ortheexpanseofalternativegrainslikecauliflowerrice…itbegsthequestion:Whatdefinessomethingaspro

5、duceorasourceofgrainproductforconsumers?Whichfoodsnowactasmedicines?Consideringthehealthandwellnessimplications,areweallinthehealthbusiness?Thecomparisonsareseeminglyendlessandtheboundarylinesfewerandfarbetween.Ihopeyou’llcontinuetojoinusonourjourneytototalconsumermeasurement.W

6、e’reexcitedtoshareourlatestperspectivesonnavigatingthefluidlandscapeoftodaytohelpguideyournextstepsforward.Copyright©2017TheNielsenCompany(US),LLC.AllRightsReserved.2CONTENTSOVERVIEW...............................................................4TOTALSTORE......................

7、....................................5RETAIL...................................................................13HEALTH&WELLNESS...........................................18E-COMMERCE.......................................................22MULTICULTURAL..........................

8、.........................29Copyright©2017TheNielsenCom