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1、21stCEOSurveyTheAnxiousOptimistintheCornerOfficeceosurvey.pwc2
2、PwC’s21stCEOSurveyContents3131826Globalvs.OrganisationalGrowth:Threats:WhatKeepsCEOsUpatGlobalvs.LocalProsperity:AMessagefromPwCGlobalCarpeDiemNightDiffersByRegionNavigatingaFracturedWorldChairmanBobMoritz2921stCEOSurveyMetho
3、dology30Endnotes31PwCNetworkContacts3
4、PwC’s21stCEOSurveyGlobalvs.OrganisationalGrowth:CarpeDiemDespitehighlypublicisedhandwringingovergeopoliticaluncertainty,corporatemisbehaviour,andthejob-killingpotentialofartificialintelligence,PwC’s21stCEOSurveyrevealssurprisingfaithandoptimismamongc
5、hiefexecutivesintheeconomicandbusinessenvironmentworldwide,atleastoverthenext12months.4
6、PwC’s21stCEOSurveyWhyareCEOsaroundtheworldsoExhibit1optimistic?Andwhydoesn’ttheirglobalgoodcheertranslateintoequivalentAmajorityofCEOsbelieveglobaleconomicgrowthwill‘improve’exuberanceregardingtheirow
7、noverthenext12monthsorganisation’sgrowthprospects?QDoyoubelieveglobaleconomicgrowthwillimprove,staythesame,ordeclineoverthenext12months?Thisyearsawthehighest-everjumptothehighest-everlevelofCEOoptimismregarding57%Improveglobalgrowthprospectsoverthenext1253%52%months(seeExhibit1).Forthefi
8、rsttime49%49%48%sincewebeganaskingthequestionin2012,44%44%themajorityofCEOssurveyedbelieveglobaleconomicgrowthwill‘improve’.Infact,the37%36%Staythesame34%percentageofCEOspredicting‘improved’29%27%growthdoubledfromlastyear.Thisrecord28%levelofoptimismholdsfastacrossevery23%regionfromNorth
9、America(definedasthe18%17%17%USandCanadaforthissurvey)andLatin15%AmericatoWesternEurope,Central&7%EasternEurope(CEE),Africa,theMiddle5%DeclineEast,andAsia-Pacific(seeExhibit2).2012201320142015201620172018Source:PwC,21stAnnualGlobalCEOSurveyBase:Allrespondents(2018=1,293;2017=1,379;2016=1
10、,409;2015=1,322;2014=1,344;2013=1,330;2012=1,258).Pleasenote:From2012-2014respondentswereasked‘Doyoubelievetheglobaleconomywillimprove,staythesame,ordeclineoverthenext12months?’5
11、PwC’s21stCEOSurveyExhibit2Allregionsreportrecordlevelsofoptimismregarding2018QDoyoubelieveglo
